Technology & Data
- Big Data
- Tech & Innovation
How to Get Your Sales and Marketing Teams to Work in HarmonyContent Marketing for Midsized Companies: Whom to Target, What to CreateAtri Chatterjee of Act-On Software on the New Generation of MarketersMarketing Automation: What It Is and Why You Need to Know
- Social Tools
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
How to Have a Twitterchat or Tweetchat
Posted on March 22nd 2013
Research Existing Tweetchats
Well, firstly, I recommend you DO participate in a few tweetchats, or at least watch a few, so you can get a good idea of how to lead one. Watch the leader or leaders and see how they moderate the chat. Pay attention to how they give out questions, because there are a few ways to do it. Find the style you like, and make some notes.
The best way to get an idea of how things are run is to participate in a Tweetchat. Ask questions, answer questions, and retweet posts you find valuable.
Plan Your Tweetchat
Now that you have a really good idea of how to handle your own tweetchat, you’re going to want to figure out the hashtag you are going to want to use. If you want to host a tweetchat for an ongoing chat, make sure you use a hashtag that isn’t time sensitive, such as including the year or month #ExampleChat2013. Unless you plan for this tweetchat to be a one-time event, I suggest using a dateless hashtag, such as #ExampleChat, like those I mentioned above.
For a one-time chat event, using the date or year in the hashtag is more acceptable, since the date or year will accompany this one-time chat event, and won’t be used again.
Once you have a few ideas for the name of your tweetchat, you’ll need to research your hashtags to make sure 1) they aren’t in use and 2) they don’t mean something else, to others. Essentially, if you make coffee, and one of your hashtag ideas is #CoffeeChat, you’ll want to search the internet for “#CoffeeChat.” When Googling “#CoffeeChat” I found a blog post from someone saying she planned on using this hashtag for her purposes, in a weekly twitterchat, but the post was from October, 2012. So, I went to twitter and searched for #CoffeeChat. I saw LOTS of posts for #CoffeeChat, but they weren’t focused. Obviously, people use this hashtag for LOTS of different things, such as catching up with old friends.
So as you can tell, you’ll need to make sure that people are not using the hashtag you want to use.
Register Your Hashtag
Once you have found your hashtag, go to Twubs.com and use their service to “register” the hashtag so it is linked to you. This is great for branding! Twubs offers this service for free, and you can sign up/in with Twitter.
Once you have registered your hashtag, you can use Twubs to follow along with your tweetchat, and it will even add the hashtag automatically.
Follow Your Impressions
Using tools such as TweetReports.com can help you figure out how many people you reached, and the progress you have as you continue with your twitterchats. (Plus, it’s just fun to see the numbers, right?)
- Test your tweetchat with a few friends. Get a few friends to join you in a practice chat, so you can use your tools and get some feedback.
- Set a schedule for your tweetchat that you will follow. The last thing anyone wants is to be part of an awesome tweetchat, and then watch it fizzle out as the leaders move on or simply forget.
- Start out with a few good questions. Come up with 3-5 questions you would like to have your audience answer.
Do you host a twitter chat? Let me know what it is in your comments!