In case you haven't heard, Facebook is going to make it harder and harder for you to get your content seen. While it might be due to the increased amount of content on Facebook and an attempt to crack down on spammy and invaluable content, it seems to be an effort to make people pay for promoted posts and advertising.
While it's just hitting the press, this is really nothing new at all.
Facebook organic views have been decreasing for awhile. I've noticed it on a few of our fan pages, and I've heard other social media professionals complain of the same problem.
While a challenge, there are ways around it. Like everything online, great content will always prevail. And with these tips and tricks I'm about to share, you might be able to increase your reach on Facebook without having to pay for promoted posts or ads.
1. Create Awesome Content
This is the first and foremost thing you should think about. Awesome and compelling content that talks directly to your customers, fans, and audience is the best thing you can do. But it does require a strategy. I think the best way to have something to share is to blog, take photos, and create an online persona. When you have great content on your website and other online sites, it's easier to have something of VALUE to share.
2. Embed Your Posts
It is likely that your audience is hanging out all over the web and not only on Facebook. You can extend the reach of your Facebook post by embedding that post on your blog. This will get your Facebook posts in front of your website viewers and allow them to interact with your Facebook content off Facebook.
3. Encourage Likes & Shares
The way Facebook algorithm works, the more liked and commented on your Facebook post is the more eyeballs it will reach. One easy way to get something important out is to encourage your fans to like it or share it with their network. You can only do that with really great content. If the content is good, people will like it. But don't ask for likes or shares, this could actually hurt you. If you've done a good job building a relationship with your fans you will see that this will be easy to achieve.
4. Ask Your Fans To Receive Notifications
Have you ever noticed that you get notifications from your top friends? Did you know that you can receive the same type of notifications from Fan pages? It's true and a lot of people don't know this is possible. To get notifications on Fan page content, hover over the "Like" image on and click notifications. Once you do that, every time that page is updated you will get an instant notification. There's nothing wrong with asking your fans to do the same for your Fan page. Again, if you have the relationship built, share awesome content and don't over post, your fans will be happy to do this. After all, they want to see your notifications, right?
5. Give Reasons To Comment
Commenting is one of the best ways to increase the eyeballs on your content. Try to kick off each post with a comment from the Fan page and your personal page to get the conversation going. We also give this advice to our blogging clients. It is also a good idea to ask questions or give incentives to increase commenting. Both of these tactics work, and I recommend you try it.
6. Mix Up Your Content
The common thought used to be that every post should have an image attached. While this is a good tactic because it has a longer shelf-life, it is smart to mix it up. Links now show up on News Feeds the same size of images which increases the click-through.
7. Become a Content Curator
Again, it all comes back to great content. When you have great content to share, more people are going to tune in. Share articles, images, and videos that will keep your fans coming back for more. The more often one person connects with your content will determine how often they see your content. Be targeted with your content and your true and loyal fans will love it!
8. Create Fan Page Relationships
There are a few ways to go about this. One way is to share other fan page content. Because everyone is sharing the content of huge publications and brands, you might want to think about targeting middle sized fan pages instead as they will notice it more. When you give love to other Fan pages, they will likely return the favor and share your content. You can also tag pages within your posts. The other Fan page will see your tag and hopefully be happy. In order to build a successful relationship you have to think about this. You scratch my back and I'll scratch yours. It's a two way street people!
Of course, every audience is different and not everything is going to work for you. But in business it is all about experimenting and figuring out what works for you.