One of the most powerful features you can use to promote your business is Facebook Offers. That's the good news. The even better news is that it takes just minutes to create an offer. Here we will go step by step from idea to redemption. I will make some simple assumptions as skip a few steps such as "Log into your Facebook account."
Step by Step
1. On your page, at the top of your timeline on the left hand side you will see an image listing: Status, Photo/Video, Offer, Event +
2. Click Offer, Event +
3. A dialog box will open. Click Offer. (This area also has other tools such as Event, Milestone, Question aka Polls).
4. A new dialog box will open and here's where we start to get down to business.
Make the Offer
Upload an Image - the image should be clean and uncluttered. A simple close up of the item is all that's needed.
Write a Headline - keep it simple and strong. This is the call to action and what will get people in your door.
Limit the Number of Offers People Can Claim - two thoughts here; create a large number. This leads people to believe you need a large amount to meet demand or use a small number to create scarcity and urgency. You decide.
Set an Expiration Date for your offer - simple enough
Add your Terms and Conditions - 1 per person, 1 per day, 1 per table, cannot be combined with other offers. Whatever is appropriate for your situation.
4a. Here is one I made for a clients. It contains a simple image, a strong headline. I like to start my headline with FREE when I can. I also like my headlines to be as simple as possible for clarity. I listed the number of free items, when the offer expires and the term.
At this stage if everything looks OK click the preview button.
Post the Offer
Your offer is now ready to post. Click the Post button.
The offer gets posted to your timeline for your fans to see.
Fans Redeem the Offer
When your fans click on "Get Offer" and redeem your fantastic offer they will receive a message and an email. They then have the option to print the email or take their smart phone into your venue and show the staff the redemption message.
Check In Flyer Example
In an earlier post, Facebook Brand Building, we learned that combination text and image posts get more attention and traction. So coincidence that the Facebook template to create an offer is a combination text and image? Nope.
Taking that one step further, create some POP, flyer's, ads, whatever you want to call it for your store front windows, restaurant tables, bathroom walls, wherever you can put up a compelling reason for customers to visit your Facebook page.
Value of a Like
It may sound strange to offer a special once the customer is in the store but just because they are in the store doesn't necessarily mean they Like you on Facebook. On the flyer add a message to "Like Us on Facebook" and you may get a new fan. We detail that the value of a fan is $137 in the post "Value of a Fan". If you haven't seen that post you might take a look. Check back shortly. I am working on a new article that details exactly how to turn fan building opportunities into growth for your business.