You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business. Learn more in the eBook. Download now!

How Links Pass Authority [INFOGRAPHIC]

How Link Pass Authority Infographic

Links are still the #1 factor in ranking sites in search engines today. Want higher rankings? Earn authoritative links as part of your well rounded SEO campaign. But how exactly are links helping your site and providing you with this ‘authority’ so sought after? 

Understanding how authority passes on the web is a concept many have tried to illustrate. The fact of the matter is: we don’t know! No one knows exactly how authority links pass on authority but we have some sneaking suspicions. With the help of our talented graphic designer, Erin Pritchard, we’ve developed the below infographic to help you visualize how we think authority passes through links. Several factors contribute to full authority passing such as rel=nofollow tags or links pointing to broken pages. Learn more in the illustration below!

How Links Pass Authority Animated Infographic

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How Links Pass Authority Animated Infographic
Infographic by Vertical Measures

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