How to Lose a Follower in 7 Ways

Aimee Woodall Founder and Leader of the Flock, The Black Sheep Agency

Posted on April 16th 2014

How to Lose a Follower in 7 Ways

social media etiquetteThe other day, a close friend of the flock relayed a rather hilarious anecdote about a Twitter account they’d recently unfollowed. “Every tweet,” she laughed, “was punctuated with seven to 10 exclamation marks. Every single tweet!!!!!!!!!!”

While we chuckled about why anyone would want to waste 10 of their allotted 140 characters by violently exclaiming something, we began to think — what makes someone tick? What makes someone click the “Unfollow” button on a person’s profile? What are the underlying reasons behind a decision that is usually made instantaneously?

If you’ve ever wondered something along those lines, you’re in luck. Without further ado, here are the seven ways you can lose a Twitter follower — and what you can do to prevent it.

Your Twitter feed is repost after repost after repost.
Whether you’ve set up your Twitter account to automatically tweet your Facebook posts, or you share every single one of your Instagram photos to your Twitter feed — DON’T DO IT. It’s lazy and sloppy — and chances are your message is getting truncated (or worse, lost) beyond the point of recognition or clarity.

You have 140 characters to work your magic, so do so.

NO, WAIT, IT’S YOUR ONLY FRIEND. Now, we’re big fans of the occasional word or turn of phrase in all caps. But an entire tweet? 140 characters of nonstop screaming? We don’t think so.

Carefully consider what you’d like to emphasize and capitalize it accordingly. BOOM.

You have the word “followback” in your Twitter bio.
We can’t help it — the word elicits a visceral reaction and sends shivers down our spines. “Followback,” and its evil twin, “#TeamFollowback,” have no place on Twitter — a platform meant for fostering meaningful relationships of substance. Just because someone follows you doesn’t mean you have to follow ‘em back. You should connect with accounts that can help you grow and learn — not because you to see your follower numbers grow. Connect with the right accounts and they will grow.

Shortened URLs? What’s that? and and were created for a reason. Use them to shorten unsightly, ridiculously long URL addresses. Your followers will thank you.

You only tweet about yourself. To yourself.
If, after scrolling through your feed, we see ZERO interaction, we can’t help but wonder if you are a human being. All those tweets and not one directed at another Twitter user? What are you even doing on Twitter?

People don’t want to just read your tweets. They want to interact with you. Engagement is everything, people.

#Every #thing #is #a #hashtag.
Life isn’t an endless series of hashtags. Your Twitter feed shouldn’t be, either. Hashtag keywords strategically and conscientiously — “#a” should never be a thing. EVER.

You’re a fan of subtweeting.
If you’re not familiar with subtweeting, it’s indirectly tweeting about someone without mentioning their name. Petty stuff, if you ask us, and it truly has no place on the World Wide Web — or your Twitter feed.

Well, there you have it. Now go ahead, clean up your act and keep those Twitter followers you’ve worked so hard to amass.

(Unhappy followers? / shutterstock)


Aimee Woodall

Founder and Leader of the Flock, The Black Sheep Agency

To shock. To awe. To lead. To be the agency that changes minds. 

Black Sheep is a creative agency that brings more than traditional branding, public relations and social media to the table. While we do all of those things, we take it a step further. We specialize in guerilla marketing, publicity stunts, gaming tactics and experiential marketing approaches. 

We are extremely comprehensive in our approach, using different mediums and methods, and we go for the unexpected in order to catch the market off guard, really get their attention, establish a connection and ignite a viral storytelling process.

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Mario Signorelli Lecturer Mario Signorelli Italy
Posted on April 17th 2014 at 3:12AM

Great post. I appreciate this. Here one can get information on what not to do with one's twitter account and what to do to keep followers. Really an informative post. Thanks for sharing.

Posted on April 18th 2014 at 1:36PM

I usually only unfollow when someone unfollows me, though if provoked too much by a blatant spammer I'll unfollow them too.