Attending The Social Shake-up in Atlanta this week? Send us a note if you'd like to meet up at the event.

How to Lose a Follower in 7 Ways

social media etiquetteThe other day, a close friend of the flock relayed a rather hilarious anecdote about a Twitter account they’d recently unfollowed. “Every tweet,” she laughed, “was punctuated with seven to 10 exclamation marks. Every single tweet!!!!!!!!!!”

While we chuckled about why anyone would want to waste 10 of their allotted 140 characters by violently exclaiming something, we began to think — what makes someone tick? What makes someone click the “Unfollow” button on a person’s profile? What are the underlying reasons behind a decision that is usually made instantaneously?

If you’ve ever wondered something along those lines, you’re in luck. Without further ado, here are the seven ways you can lose a Twitter follower — and what you can do to prevent it.

Your Twitter feed is repost after repost after repost.
Whether you’ve set up your Twitter account to automatically tweet your Facebook posts, or you share every single one of your Instagram photos to your Twitter feed — DON’T DO IT. It’s lazy and sloppy — and chances are your message is getting truncated (or worse, lost) beyond the point of recognition or clarity.

You have 140 characters to work your magic, so do so.

NO, WAIT, IT’S YOUR ONLY FRIEND. Now, we’re big fans of the occasional word or turn of phrase in all caps. But an entire tweet? 140 characters of nonstop screaming? We don’t think so.

Carefully consider what you’d like to emphasize and capitalize it accordingly. BOOM.

You have the word “followback” in your Twitter bio.
We can’t help it — the word elicits a visceral reaction and sends shivers down our spines. “Followback,” and its evil twin, “#TeamFollowback,” have no place on Twitter — a platform meant for fostering meaningful relationships of substance. Just because someone follows you doesn’t mean you have to follow ‘em back. You should connect with accounts that can help you grow and learn — not because you to see your follower numbers grow. Connect with the right accounts and they will grow.

Shortened URLs? What’s that? and and were created for a reason. Use them to shorten unsightly, ridiculously long URL addresses. Your followers will thank you.

You only tweet about yourself. To yourself.
If, after scrolling through your feed, we see ZERO interaction, we can’t help but wonder if you are a human being. All those tweets and not one directed at another Twitter user? What are you even doing on Twitter?

People don’t want to just read your tweets. They want to interact with you. Engagement is everything, people.

#Every #thing #is #a #hashtag.
Life isn’t an endless series of hashtags. Your Twitter feed shouldn’t be, either. Hashtag keywords strategically and conscientiously — “#a” should never be a thing. EVER.

You’re a fan of subtweeting.
If you’re not familiar with subtweeting, it’s indirectly tweeting about someone without mentioning their name. Petty stuff, if you ask us, and it truly has no place on the World Wide Web — or your Twitter feed.

Well, there you have it. Now go ahead, clean up your act and keep those Twitter followers you’ve worked so hard to amass.

(Unhappy followers? / shutterstock)

Join The Conversation

  • pjjclarke's picture
    Apr 18 Posted 3 years ago pjjclarke

    I usually only unfollow when someone unfollows me, though if provoked too much by a blatant spammer I'll unfollow them too. 

  • Apr 17 Posted 3 years ago Mario Signorell...

    Great post. I appreciate this. Here one can get information on what not to do with one's twitter account and what to do to keep followers. Really an informative post. Thanks for sharing.

Webinars On Demand

  • May 09, 2017
    With all of the technologies available to marketers today, have we lost that personal touch? Join VP of Content Marketing for ON24, Mark Bornste...
  • April 05, 2017
    In the ever-changing world of digital marketing, operational efficiency, quick turn-around times, testing and adapting to change are crucial to...