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Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Small businesses are spoilt for choice when it comes to ways to reach new audiences and customers. Building their brand name, assisting customer relations and looking for some good old fashioned customer insight - much easier thanks to social media. While social media platforms are for the most part free to enter, the time and effort required to maintain them and to effectively engage with prospective customers can still make the channels prohibitive.
From Twitter and Facebook to LinkedIn and Pinterest, the digital landscape has never been richer, but challenges can also arise for SMEs when using these online platforms which may not have been anticipated.
At The Insurance Octopus we have considered how to approach using social media channels from a small company perspective. Your time is precious and choosing how to use it effectively is all part of the challenge. Check out our list of pointers to help ensure your business is ready for social and maximises the opportunity of being on one or many of the platforms available.
By having a presence on the appropriate channels and managing the effectiveness of your campaigns, social media offers a wealth of opportunities!