How to Make Your Holiday Couponing More Social

Mark Cooper
Mark Cooper Co-founder/VP Customer, Offerpop

Posted on August 31st 2013

How to Make Your Holiday Couponing More Social

Everyone loves a good holiday deal. And consumers trust endorsements from their friends. Combine those two factors in one campaign, and you’ve got marketing magic.

Holiday couponing campaigns flourish with that social media push, earning more exposure and higher redemption rates. Read on for tips on how to make your couponing campaigns succeed on social.

Give Fans Incentives to Share
Word of mouth is a powerful tool – giving your promotions bigger reach and more credibility. So don’t simply wait for your fans to share your deals of their own accord. Give them reasons to spread the word.

Distribute your coupons on Twitter or Facebook, and ask them to refer friends. When their friends redeem the codes, they’ll get even deeper discounts.

Take a page from Bonobos. The men’s fashion retailer ran a last-minute holiday gift giveaway on Twitter. Fans retweeted the promotion in order to unlock deep discounts on menswear items, and the campaign surpassed goals by 60%.

Bonobos Holiday Twitter Offer copy 2

Get Exclusive
Holiday coupon campaigns can boost your social reach all year long. Give shoppers coupons in exchange for liking or following your page, and gain a big base of relevant fans.

When a fan likes your page as part of an Exclusive campaign, it generates a news feed story, attracting more fans into the fold.

Want to make sure it’s really exclusive? Generate unique promo codes for each user. This protects you by allowing you to limit how many coupons are redeemed at checkout. And it means consumers must become fans to redeem, so there’s a bigger audience for your next campaign.

Tiny Prints Exclusive copy

Make it Mobile
Still requiring customers to print out your coupons? Then you need this stat: consumers are expected to redeem 10 billion mobile coupons this year, a 50% leap from 2012. It’s high time you gave your fans options for redeeming deals on the go.

Scannable bar codes make it a seamless journey from smartphone to register.

And with coupons that fans can redeem on your website, it’s easy transact right on their devices. Online retailer Tuckernuck took this approach with the Exclusive app last Cyber Monday, offering Facebook fans discounts to redeem at checkout. As a result, they saw a 1060% increase in revenue from Facebook year over year.

Make it easy for your fans to access and use your coupons, and you’ll see your redemption rate skyrocket.

Tuckernuck Cyber Monday Exclusive

For more holiday campaign secrets, check out 10 Ways Brands Stand Out During the Holidays with Offerpop.

Mark Cooper

Mark Cooper

Co-founder/VP Customer, Offerpop

Mark is Co-Founder and VP Customer of Offerpop, a leading social marketing software company.  Offerpop helps marketers engage audiences everywhere. Launch powerful social marketing campaigns inminutes across all major social networks and marketing channels on any device subscribers.

Mark has helped launch an array of online, mobile and media businesses, including the first TV product placement ratings service (Nielsen IAG) and the wireless industry's first mobile virtual network operator (ESPN Mobile).  He began his career building brand campaigns for leading consumer marketers in the US and Asia / Pacific, including NIKE, General Mills and Apple. Mark holds a BA in History and a BA in International Economics from Brown University.

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