Twitter's Controversial Algorithm Changes: What They Mean for Your BusinessTwitter Vs. Facebook: Which One Is Better for Promoting Your Brand?3 Free Twitter Tools PR Pros Can't Live WithoutSocially Stephanie: Social Media for the Automotive Industry
Technology & Data
New IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesTalking Strategy and Data with Shannon Lee of Precision StrategiesHarnessing Mobile Users: The Power of Big Data in Social AppsMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
- Social Tools
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
How to Maximize Your Exposure on Pinterest with Board Variations
Posted on June 10th 2014
Pinterest has proven to be one of the most effective social media sites for driving traffic to your site. To be successful on the network and to attract the largest amount of traffic possible, you must create a large number of boards with a lot of pins. You want to turn your Pinterest board into a massive resource for your followers, prompting them to come back time and time again and to share your content – all of which will lead back to your site, creating more exposure for your brand.
If you’re running out of ideas for your Pinterest boards, you don’t need to worry. Not every board has to be unique. You can create boards with slight variations to give you more options. Here are a few ideas:
Home décor and fashion boards are among the most popular on Pinterest. You can easily create hundreds of boards just by focusing on specific color combinations. For example, instead of just creating a board for “Bathroom Ideas,” you could create a board called “Pink & Lavender Bathroom Ideas”. The more specific you are with your Pinterest board names (and pin descriptions) the better. Don’t forget to capitalize on popular color trends for higher engagement, like Pupixel Studio did with their Colorboard featuring Pantone’s 2014 color of the year, Radiant Orchid. This board is a perfect example of how to optimize and build boards around a specific color theme.
Holidays are an incredibly popular Pinterest topic, and offer the perfect opportunity to create useful Pinterest boards. There are tons of different board ideas you can create for such individual holiday! For example, you can create boards for Earth Day Crafts, Earth Day Games, Earth Day Treats and so on. There are hundreds of holidays each year, so these variations offer you countless possibilities. To really capitalize on holiday trends via Pinterest, we recommend you check out our Pinterest Holiday Marketing Guide.
Theme boards are an incredibly easy way to expand on the services and vision behind your small business. For instance, let’s say you own a wedding planning company. Instead of simply having boring boards such as “Wedding Plans” and “Wedding Dresses”, you’ll have a much greater success if you create very specific themed boards such as “Moroccan Wedding Inspiration” or “Outdoor Engagement Picture Ideas”. Pinterest users tend to be socially savvy and generally search for very specific content to pin to their own boards, so create the kind of content your ideal customer would search for. Pinterest is the perfect platform for niche industries, so don’t sell your brand short by only creating bland, basic board ideas.
You don’t have to spend hours thinking up new ideas for your Pinterest boards. As we just covered, you can create interesting and unique Pinterest boards on a variety of topics and themes. Let your creative juices flow, and Pin away!