How do successful organizations streamline their social management? Can one tool really do it all? We'll answer these questions and more on the next #SMTlive webinar. Register now!

How To Measure Your Facebook Page Performance [INFOGRAPHIC]

Did your Facebook Page fare well during May? Did you achieve the number of fans and likes you set for last month? Is your Facebook Page performing above the average? These questions, and more, boggle the minds of social media marketers and marketing managers.

 

Social media analytics firm quintly has released a new infographic to help advertisers, marketers, and users determine if their Facebook Page got along just right for the month of May.

In the statistical infographic, quintly measured Key Performance Indicators (KPIs) for page size and analyzed the pages into segments.

For the average number of Facebook fans, the firm created a horizontal bar graph to highlight the importance of fans to Facebook marketers. As one of the most important metrics, it is crucial to have the number of fans go above the average with respect to the page size.

A circular diagram from the infographic shows the comments, likes, and shares distribution on Facebook posts using the same page sizes.

The firm also showed a chart to compare the interactions of a Facebook page regardless of its number of fans. And it even came up with a formula of its own.

The other graphs talked about the number of interactions against the number of people who talk about the page, the rate of people’s discussions about the page, and the number of own posts against the number of user posts.

Without further ado, check the infographic below.

facebook page performance

 

Join The Conversation

  • Jun 18 Posted 2 years ago Sam T. Simon

    Thanks a lot for sharing our infographic. For more info we'd be glad to assist you. 

Upcoming Webinars

  • August 19, 2015
    Hear from Chris Kerns, Author of Trendology, about the latest findings from the Spredfast Research team and their series, The Smart Social Repor...
  • July 14, 2015
    Today's customer is being pulled in many different directions at once, with buying opportunities at every turn. How can you break through the no...

Whitepapers

  • May 27, 2015
    Word-of-mouth marketing has always been a powerful driver of consumer behavior. Every experienced marketer knows that customers are mo...
  • May 20, 2015
    In today's marketplace, social media is an integral component for any growing business. But in order for your business to see return on its...