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How To Measure Your Facebook Page Performance [INFOGRAPHIC]
Posted on June 18th 2013
Did your Facebook Page fare well during May? Did you achieve the number of fans and likes you set for last month? Is your Facebook Page performing above the average? These questions, and more, boggle the minds of social media marketers and marketing managers.
Social media analytics firm quintly has released a new infographic to help advertisers, marketers, and users determine if their Facebook Page got along just right for the month of May.
In the statistical infographic, quintly measured Key Performance Indicators (KPIs) for page size and analyzed the pages into segments.
For the average number of Facebook fans, the firm created a horizontal bar graph to highlight the importance of fans to Facebook marketers. As one of the most important metrics, it is crucial to have the number of fans go above the average with respect to the page size.
A circular diagram from the infographic shows the comments, likes, and shares distribution on Facebook posts using the same page sizes.
The firm also showed a chart to compare the interactions of a Facebook page regardless of its number of fans. And it even came up with a formula of its own.
The other graphs talked about the number of interactions against the number of people who talk about the page, the rate of people’s discussions about the page, and the number of own posts against the number of user posts.
Without further ado, check the infographic below.