How Much Time Should a Social Media Strategy Plan Take?

Warren Knight
Warren Knight Founder, Social Media eLearning

Posted on August 29th 2014

How Much Time Should a Social Media Strategy Plan Take?

When looking at creating a social media strategy plan, you first need to understand that a strategy is where you are looking to head to in the next few months, and the plan is how you are going to get there. So, how much time should you spend on your social media strategy plan?

When you look at creating a social media strategy plan, you will first need to know that it comes down to a simple, three-part concept; plan, implement, then measure.

To really understand how long it will take you to put your social media strategy plan into action, you will need to use a time-tracking tool, like Harvest. Harvest has a 30 day free trial, followed by $12 per month for up to three users.          

How Much Time Should a Social Media Strategy Plan Take?

Harvest allows you to create timesheets and projects, invoices, time reports and much, much more giving you the control to know where you are spending your time. Once you have inputted all the information, you will see where your time is being spent.

Basically, if you are going to spend 7 hours a week on your social media saturday, every monday you need to revisit your social media strategy to keep you focused and on the right track. This should take one hour. When looking at Monday-Friday, you are implementing your strategy which includes scheduling and creating updates along with engaging with your community. This should take one hour. Every friday, measure your success to see where you can improve and whether you are on track to achieving your goals. This should take one hour.

It really depends on your business and how much time you want to dedicate to your social media strategy. You may have hired a person to manage all social media, who can give 40 hours per week or you may be doing it yourself and can only allocate an up to an hour a day.How Much Time Should a Social Media Strategy Plan Take?

Taking a more indepth look at the three-part concept earlier; plan, implement and measure, here is what you should be considering.

Plan

When it comes to planning your social media strategy, you first need to decide what your core focus will be. Awareness? Increasing sales? Build loyalty? If you want to increase awareness, you’ll want to track your social media growth, engagement and increase in likes and subscribers. If you want to boost your sales, you’ll want to track click rates, sales and conversion rates and last but not least, if you want to build loyalty, you will need to track engagement, sentiment and influence.

Without planning your purpose for why you want to use social media, you won’t know how to implement or measure your strategy.

Implement

When implementing your social media strategy, you first need to look at content creation then building a community.

What kind of content are you going to be sharing on social media and how often? Implementing the strategy may seem like it will be very time consuming but using a tool like Hootsuite will help you save time by scheduling 90% of your social media activity (bar real-time conversations).

For example, I suggest that SME’s tweet 5 times a day which should include latest blog, news surrounding your business sector, product of the day and promotional news. How you share this is up to you however try and spread this out between 9AM-5PM during the week.

Measure

If you are using a scheduling tool like Hootsuite, you can measure how many click throughs you are getting on each shortened link. You can use Google Analytics to track most of your social media activity but for a more indepth look at visits, conversions and amplification, use a tool called sproutsocial which is a great social media management tool. You will get a 30 day free trial and will cost $59 per user monthly once the trial has ended.

Are you ready to better your social media strategy?

Warren Knight

Warren Knight

Founder, Social Media eLearning

For the last seven years I've specialised in helping business owners, marketing managers and entrepreneurs sell more products and services, through the convergence of Social Media, Digital Marketing and eCommerce. Delivering dynamic and engaging webinars, workshops and seminars on Digital Marketing & eCommerce and Business Growth through Investment and funding.

My entrepreneurial skills started after receiving a grant from the Prince's Trust at 22 for a music and clothing European Distribution Company. Focusing on business growth I became the director of a global stationary and accessory business working with Disney and Nickelodeon, growing a licensee from $5Million to $30Million selling to over 40 countries in a 5-year period achieving $1 Million sales in 1 month.

Winning various industry awards and co-founding two IT companies since 2010. The first being an eCommerce platform, getting £150,000 Seed Investment via "SEIS", valuing the business at £1M in less than two years. The second with a “Start Up Loan”, we've built an online learning platform, teaching people how to setup and use Social Networks for their business.

I have over 20 years' experience in marketing and selling products and services globally and seven years in social media and ecommerce. I’m a member of the Professional Speaking Association, a renowned international keynote speaker, trainer and coach, helping 1,000’s of Start Ups and SME's grow using Social Media, Digital Marketing and eCommerce.

As a 1-1 business coach and mentor, I help SME’s build their digital footprint and increase sales by up to 500%, I have a passion for upskilling entrepreneurs and regularly write from various digital marketing and business magazines reaching 100,000's of readers. I've also written three eBooks on Sales, International Growth and Social Media for Business, all of which can be found on Amazon.

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