May 19 Posted 3 years ago
Native advertising displays a hugely exciting opportunity for brands to get to new gatherings of people that - through continual introduction to brand content - are progressively liable to 'convert'.
Dec 26 Posted 3 years ago
Samuel, I think you just you just said the magic words everything revolves around: "trust" and "relationships". Indeed that is exactly what marketing is about. It's true heart. When that is achieved everything else becomes easy and, in the process, we get authenticity and real value as a bonus. Love your comment and thank you for adding it here, it totally adds a much-needed additional dimension to the article.
Dec 23 Posted 3 years ago
It's true that customers are now more well-informed and vocal about their concerns and wants, and they're much more likely to be turned off by 'overly-salesy' ads. When we are genuinely trying to provide value and helping our customers, we're naturally more likely to provide content that is relevant and helpful to customers.
When we can successfully help a customer, they're then more likely to trust us and help us in return.
Marketing is, after all, all about building strong relationships with our customers.
Thanks for the post!
Webinars On Demand
May 09, 2017With all of the technologies available to marketers today, have we lost that personal touch? Join VP of Content Marketing for ON24, Mark Bornste...
April 05, 2017In the ever-changing world of digital marketing, operational efficiency, quick turn-around times, testing and adapting to change are crucial to...
Video is expected to account for three-quarters of all mobile traffic by 2020. But, creating powerful, effective video requires a significa...
Marketers are constantly seeking to engage with their buyers and drive actions that help buyers move rapidly through their customer lifecycl...