Now that the holidays are over and it's finally 2015, chances are your jeans may fit a little snugger than you remember, prompting a well intentioned decision to get back in shape and hit the gym. And you're not the only one. Hoards of people around the globe often take this time to set their goals for the next 365 days, whether it be to workout, manage money or travel more often.
We know that these self promises lead to actions like buying healthier food or opening a new savings account. But does this extend to social media activity as well? We took the 3 most popular resolutions and looked at pre and post-holiday engagement for some of the biggest brands in each category - gyms for getting in shape, financial services for managing money and hotels for travel.
While the gyms clearly had the lionshare of total engagements, it seems as though financial services enjoyed the biggest bump in activity post holiday season, with an impressive 265.5% increase in audience interactions.