More and more case studies are being published on how online video content marketing is driving action to improve conversion across all points of the sales cycle – from getting found on search engines to providing information on what distances your company from the competition and closing the sale.
If you are selling into enterprise level clients you know that there is more of a diverse set of busy decision makers out there than ever before. With decision makers having access to a ton of information and the ability make their own assessment in the buying process keeping all the decision makers engaged enough so you can navigate and overcome any objections is the key to winning more deals.
A Forbes Insight Study reveled that 59% of C-level decision makers prefer online video to reading text because it helps them make deeper connections with your company and better understand your product / service, team and value propositions. However, most sales peoples till use white papers, case studies, websites and other pieces of paper. Because paper does not provide a personal connection, it is no wonder why decision makers don’t “have time” to sift through the information your marketing department spent so much money on. Therefore, decision makers, may not be educated on how your company and solution can support their business objectives.
Because online video content marketing reaches out, informs and builds trust with your customers quicker, easier and more effectively than any other marketing medium, a well thought out plan for using online video marketing content in your enterprise deals will differentiate your organization, give you a competitive edge to drive sales.
Here are a few areas for your organization to get started using online video marketing in your enterprise level sales process.
Just like 10 years ago when your needed a website, businesses of all sizes (note that small businesses have the most to gain from the efficiency online video marketing – click here) will soon need professional video marketing content to drive your messaging. Marketing with online video for larger corporations can support their sales teams with content that differentiates them in all parts of the sales process.
Simply put, online video marketing content is a useful everyday tool that provides your sales team with innovative sales-materials that distances your product’ and services business value and adds excitement to the buying experience.
Getting stated sooner will distance your organization from the rest by giving your clients easy to consume content that they will enjoy. And thus giving your company a competitive advantage.