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I don't know about you, but I am a huge searcher on Twitter. I search just about everything. Last night I must have stayed up searching the #TrayvonMartin case for hours upon hours. I doubt I'm alone on that score. Twitter is so powerful because it allows you to search in real time. I've talked about using Twitter Search on this blog before. I've also talked about using hashtags to find information on Twitter.
The bottom line is that people love searching for things on Twitter. In fact, there are 1 billion Twitter search engine queries each day. Now that we know people are searching regularly, we want to make sure you're coming up for the right things when users begin their search.
Your bio is very important because it shows up on these searches. What exactly does this mean? Make your bio keyword heavy so that it contains the keywords that you want to be ranked for. As an example, I performed a search for "food blogger." As you can see, the Tweets show up on the righthand side.
But if you take a look at the lefthand side, you'll see that you can click on the People tab. From here, you'll be shown those who have "food blogger" in their bio, or those who Tweet about it often enough.
When it comes to your online life, you want to be found. The easier you are to be found, the more followers you'll gain.
For more tips and tricks for performing an awesome Twitter search, check out this article. http://mashable.com/2012/09/24/twitter-search-tips-tricks/#gallery/twitter-search
What keywords are important to your business?
Stephanie Frasco is a leading social media consultant and author. Over the past 7 years, she's worked closely with clients from all over the world to help them get more results from social media and blogging. Through experience, Stephanie has mastered some of the most powerful social media websites. Download her engagement report.