How To Optimize Your Twitter Bio To Gain More Followers

StephanieFrasco
Stephanie Frasco VP, Social Media, Convert With Content

Posted on July 20th 2013

How To Optimize Your Twitter Bio To Gain More Followers

I don't know about you, but I am a huge searcher on Twitter. I search just about everything. Last night I must have stayed up searching the #TrayvonMartin case for hours upon hours. I doubt I'm alone on that score. Twitter is so powerful because it allows you to search in real time. I've talked about using Twitter Search on this blog before. I've also talked about using hashtags to find information on Twitter.

The bottom line is that people love searching for things on Twitter. In fact, there are 1 billion Twitter search engine queries each day. Now that we know people are searching regularly, we want to make sure you're coming up for the right things when users begin their search.

Your bio is very important because it shows up on these searches. What exactly does this mean? Make your bio keyword heavy so that it contains the keywords that you want to be ranked for. As an example, I performed a search for "food blogger." As you can see, the Tweets show up on the righthand side.

 TwitterSearchResults

But if you take a look at the lefthand side, you'll see that you can click on the People tab.  From here, you'll be shown those who have "food blogger" in their bio, or those who Tweet about it often enough.

TwitterPeopleSearchResults

When it comes to your online life, you want to be found. The easier you are to be found, the more followers you'll gain.

For more tips and tricks for performing an awesome Twitter search, check out this article. http://mashable.com/2012/09/24/twitter-search-tips-tricks/#gallery/twitter-search

What keywords are important to your business?

StephanieFrasco

Stephanie Frasco

VP, Social Media, Convert With Content

Stephanie Frasco is a leading social media consultant and author. Over the past 7 years, she's worked closely with clients from all over the world to help them get more results from social media and blogging. Through experience, Stephanie has mastered some of the most powerful social media websites. Download her engagement report.

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Comments

modigagan
Posted on July 21st 2013 at 2:53AM

Great, i was not aware of it at all

A query, Does Twitter search does sorting basic geographical content or pure on basis of keywords

 

caseymckenna
Posted on July 22nd 2013 at 1:11AM

Great tip!

khalidraza9
Posted on July 22nd 2013 at 8:44AM

Good point Stephanie - it is the first step to have an updated bio to be searchable. Something which people miss very easily and impacts in the long run. I also briefed some points in blog on how to get the best out of your Twitter account and I guess your point should be included in there.

Thank You!