How do successful organizations streamline their social management? Can one tool really do it all? We'll answer these questions and more on the next #SMTlive webinar. Register now!

How to Promote Your Blog Post

“I’m publishing great content on my blog just like they told me to … but my traffic is abysmal. How can I get my audience to read my posts?”

Much like the tree falling in the forest with no one around to hear it — you know, the one with the lousy publicist? — blog posts need a little help to reach the eager eyes of your audience. The Field of Dreams axiom “If you build it, they will come” made for good cinema, but it has no place in today’s crowded, noisy blogosphere. If you want people to read your stuff, you just have to hustle. No two ways about it.

Here are a few ideas to get you started. Each time you publish a blog post:

Promote Your Blog Post

  • Post a link to it on each of your social networks (including Pinterest if it includes a strong, unique visual).
  • Submit each blog post URL to social bookmarking sites (StumbleUpon, Digg, etc.).
  • Submit each post to your content curation sites on Internet Billboards, ShareBloc, BizSugar, etc.
  • Post the link to your Facebook and LinkedIn Groups as applicable to the Group’s purpose.
  • Invite the people in your tribe to subscribe to your RSS feed so that each post will be delivered to their email inbox or feed reader. (Learn more about RSS and feed readers)
  • Include a link to your most recent blog post in your next e-newsletter.
  • Email the link to clients who may find the content particularly useful. (“Hey Paul, I seem to recall you asking me about [topic] last time we met — thought you’d find this latest blog post of ours helpful …”)
  • Bonus Tip I Learned From Guy Kawasaki: When you link to your post on Twitter, schedule four posts, eight hours apart, to make sure you hit all time zones.

How about you? How do you tell the world about your latest blog posts? Tell us in the Comments — we’d love to hear from you!

Join The Conversation

Upcoming Webinars

  • August 19, 2015
    Hear from Chris Kerns, Author of Trendology, about the latest findings from the Spredfast Research team and their series, The Smart Social Repor...
  • July 14, 2015
    Today's customer is being pulled in many different directions at once, with buying opportunities at every turn. How can you break through the no...

Whitepapers

  • May 27, 2015
    Word-of-mouth marketing has always been a powerful driver of consumer behavior. Every experienced marketer knows that customers are mo...
  • May 20, 2015
    In today's marketplace, social media is an integral component for any growing business. But in order for your business to see return on its...