When I was eleven, I wrote a mystery story and sold it for a quarter a copy on the playground. Even back then I knew that writing didn’t happen in a vacuum. I used my classmate’s names as characters, and cleared about $9.50 before the recess monitor cut it short. I knew my audience, and played to them.
The work I do as a content marketer is no different. There’s an audience involved, and I have to play to the audience. You do too because that audience has even more power these days.
Social media has transformed web writing – and marketing in general – in just a few short years. If you want your blogging and other content marketing pieces to help you meet business goals, you need social media writing and promotion as part of your plan. You have to reach out to the right audience in the right way using the right platforms.
Don’t let your content stay in a vacuum! Each time your company publishes a new post, it’s an opportunity to reach out with social media writing. Follow this step by step social promotion plan to make sure your posts are reaching the right audience.
Start with a Clickable Title
Effective social media writing starts with your blog post, report or white paper title. Just like with movies, the title sells. There have been nearly a half dozen movies with the title “For Love or Money” – but that title is so generic that it doesn’t tell you much about the film.
Your blog post tiles are no different. Generic isn’t going to cut it, especially for social media promotion.
Here are some guidelines to keep in mind:
Customize Your Social Media Promotion
In my post, Platform Counts I shared specific tips for promoting content on Facebook, and LinkedIn – and those rules are still great guidelines for customizing your approach.
As an addendum to that post, here are some additional platform-specific sharing tips:
By having a clickable title and following a specific promotional procedure for your blog posts, you can make your social media writing audience and traffic friendly.
by Courtney Ramirez