April 21, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
March 26, 2015Feeling overwhelmed by the massive amount of customer feedback data you’re collecting? You’re not alone! Many businesses are struggling to find...
February 20, 2015Symantec, the global technology security provider, needed to provide its global customer base access to social customer service. They were...
February 20, 2015An Employee Advocacy program has value beyond your company’s marketing department. The community you build will be the single most important...
Dec 3 Posted 1 year ago
SEO is not just a work of singular department or let alone, a single person or team. It is a collaborative effort. The same goes for your internet strategy and website marketing. The suggestion of involving your public relations is a great idea, but it also should not limit within that department. There are other teams that could help you in your SEO – to make sure that you are up to date of what is ‘being talked about’, ‘what is popular’ and ‘what is the future talk of the town.’
Feb 5 Posted 2 years ago
The quality of the story is what ultimately generates interest from news organizations. The best press release in the world will fall flat on its face if the "news" it announces is anything but newsworthy.
This is another reason why knowledgable public relations staff are important. Many managers and executives think that every minor development their company experiences is newsworthy, but adept PR staff know that barraging news organizations with pointless press releases will decrease the likelihood that even the important ones get picked up. In this way, it is vital for SEOs to work hand in hand with their co-workers in the PR department so as to make sure they are adhering to the best practices.
Jan 13 Posted 2 years ago
Hi Amanda, I agree with you. Some people think that SEO is only do it by computer, but actually, offline relationship helps a lot. If we can build a connections with media, we can actually put links on their websites. We can influence media to interview us so that more links come to our websites. :)