How Radical Transparency Can Help You Sell [VIDEO]

Chris Heffer
Chris Heffer Social Selling and Inbound Marketing Consultant, Freelance

Posted on March 26th 2014

How Radical Transparency Can Help You Sell [VIDEO]

great ideaOne of the values you need to adopt to be successful at social selling is transparency.

I watched this video a few years ago and it is still just as valuable today, if not more so, as it was back then.

In this video, Jeffrey Hollender discusses “Radical transparency” as opposed to transparency. Transparency is deciding what to be transparent about, whereas “Radical transparency” is being transparent by default and without question.

It is uncomfortable for almost everyone, but in this example he shows how it can quickly prove to be the ultimate leveller of the playing field. If you are a good company that cares about its customers and genuinely puts them first, you will become more successful. If you only care about making money, hitting your targets and keeping your boss/shareholders happy, you should be very afraid.

If you are a good company radical transparency will make you more successful.

Listen to this example of how in Jeffrey’s business radical transparency helped him make more sales.

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Chris Heffer

Chris Heffer

Social Selling and Inbound Marketing Consultant, Freelance

 &   Evangelist - Shifting business away from trying to sell to helping people buy. Previous:  &  Learn more about me here

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