You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business. Learn more in the eBook. Download now!

How to Select Instagram Photos Shoppers Will Love [INFOGRAPHIC]

How to Select Instagram Photos Shoppers Will Love - infographic
 
Are you wondering how to choose photos your customers will love? And what makes a Instagram photo outstanding? Then take a look at the infographic below, courtesy of Olapic, to get these answers and more.
 
Olapic analyzed 130,000 photos from 61 different companies to determine what type of images drive more engagement, likes and comments. They found many visual triggers and context clues that can increase engagement, but on the other side can cause decrease in sales performance, and vice-versa.
 
A key takeaway: brands and retailers should use separate selection criteria when integrating Instagram photos into websites - optimized for either sales or engagement.
How to Select Instagram Photos Shoppers Will Love - infographic
Photo credit: alphabetapieandcakes.wordpress.com

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