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How to Sell Agency Clients on Pinterest
Posted on March 20th 2014
In an agency environment, selling a client on a new platform can be a daunting task. While your clients probably understand that Facebook and Twitter are important to their marketing plan, you want to be the agency to introduce them to Pinterest. Although Pinterest may not be for everyone, we've laid out 6 irrefutable reason to help you get your clients on board. Soon, even your toughest account will be pining for some pinning!
1. Pinterest is already huge and will only to continue to grow.
There's no denying it - Pinterest is a major player in the social media space. With more than 70 million users worldwide - and 45.6% hailing from the US - Pinterest has cemented its place behind Facebook and Twitter. Not only is Pinterest a mammoth of a platform, they were also the fastest site ever to reach 10 million monthly unique visitors back in 2012. While it has been two years since Pinterest hit that milestone, it's still an important fact to point out to your clients. Not only is Pinterest popular, it's continuing to gain popularity fast.
2. Super targeted content leads to more traffic and more sales.
Do you know what Pinterest boards are great for? Targeting the right content to the right user. Unlike on Facebook and Twitter, Pinterest allows you to create boards that tailor your message to the right audience, therefore saving the rest of your feed from receiving irrelevant messages. This highly targeted system works, too. Pinterest boasts more referral traffic than YouTube, LinkedIn and Google+ combined, while also driving more revenue, more often, than all the other top social sites.
3. Pinterest is great for local businesses, too.
Thanks to Pinterest's recently released Places Pins, using Pinterest for your local clients is more powerful than ever. By creating a Places board, your client can pin about their city and company, or even invite other local companies to pin to the board and help spread their reach. Your clients can also up their local SEO on Pinterest by using keywords specific to their locale in pins, profile descriptions and names. That way, users who are searching for local attractions have a greater chance of finding your clients pins and profile in their results.
4. Sell clients on Pinterest while it's still free.
There have been plenty of rumors flying around about when, why and how Pinterest will roll out their advertising platform. For instance, CitiGroup let it slip that they believe paid advertising will start “either at the end of 2014 or early 2015.” However, Pinterest began rolling out promoted pins in October 2013, and opened their API to a select few brandsin November 2013. With their forward momentum and rapid roll outs of new features, it will only be a matter of time before businesses will have to cough up some cash for prime engagement on the platform. Let your clients know that the clock is ticking to gain free popularity on Pinterest!
5. Pinterest is going global.
Not only is Pinterest a powerhouse in the states, of those 70 million users on Pinterest, 38 million are outside of the US. In a recent push to gain international exposure, Pinterest has been rolling out multilingual versionsof the site all over the world. So far they have 20 international versions of the site, and are planning to expand even further. This is great news for your clients who are already globally known, or who are looking to test the waters. By investing in Pinterest now, they will be able to grow and expand with Pinterest rather than jumping on the bandwagon after proliferation to other countries.
6. Easy to track, real results.
What is most important to clients? The numbers. With tools like Tailwind and Pinterest's own analytics system, finding real, tangible results is simpler than ever before. Does you client want to know how many impressions they've collected? Easy. Just log into their Pinterest analytics and Pinterest gives you the calculations right there. Are they interested in what pins are driving traffic? No problem. If they've synced their Google Analytics account with their Tailwind dashboard, finding ROI is just a click away. If you can show your client real money being made on Pinterest, the hardest part is done, right?
Have you sold your client on Pinterest yet? Let us know how in the comments!