Technology & Data
- Big Data
- Tech & Innovation
How to Get Your Sales and Marketing Teams to Work in HarmonyContent Marketing for Midsized Companies: Whom to Target, What to CreateAtri Chatterjee of Act-On Software on the New Generation of MarketersMarketing Automation: What It Is and Why You Need to Know
- Social Tools
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
How Should Your Business Use Twitter?
Posted on May 25th 2014
Twitter is a great tool for all types of businesses, but every business should treat it differently.
What's Your Goal?
This should be the first question you ask yourself when starting a Twitter account for your business/brand.
What is my ultimate goal of investing my time (and sometimes money) into this Twitter account?
Let's go through some use cases and examples of how you can use it and then you can figure out what your ultimate goal is yourself.
Some Use Cases Of Twitter:
This is generally for businesses who already have a decent size following and userbase for their product. Often customers will use their Twitter account to tweet problems.
Are people talking 'about' you on twitter (not mentioning you). Engage them by monitoring the conversations with custom searches and joining in on the conversation.
It's a great way to get your content out and have people start spreading it. This should be a use case for EVERY twitter account used in combination with another method.
There is a good chance someone on the web is actually talking about the need your product is filling. On Twitter you can monitor these conversations and chime in:
It might be hard to find someone's e-mail who is high up in a certain industry. It's certainly not hard to find their Twitter accounts though. It's a great way to make an intial contact and build a relationship off of.
Great Tool: http://followerwonk.com/
You can also use Twitter to establish a unique voice that your customer will fall in love with.
Now figure out your growth strategy and start using Twitter with your goal(s) in mind!