The Worst Content Marketing Is What Everybody Else Is Doing: How to Get Ahead and Stay ThereContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the PlatformRise of Social Media in Ecommerce [INFOGRAPHIC]How eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
How Social Media Can Help Small Businesses.
Posted on December 10th 2012
One of the biggest misconceptions about social media strategy is that only the big brands and enterprise organizations can afford success. The impression is that bigger businesses have unlimited resources, people and budgets to execute on all new ideas, which to me in my opinion is simply not true.
The truth is that small businesses possess an enormous advantage over big businesses; the ability to recognize and adapt to new opportunities much faster, with far less investment, and with a greater capacity to learn and improve at will. At the root of the problem, today’s social media programs start with the technology in mind and not the solution in mind. Many businesses jump into establishing their online presence via various social media platforms out there without thinking through opportunities or understanding customer expectations and experiences.
Listed below are 5 Ways to Develop a Strategic Social Media Presence that can help businesses to survive in this multifaceted digital environment:
1. Listen & Search
- Take some time to search Google, Yelp, Facebook, Twitter, blogs, Google+ for related keywords and geographies to your business.
- Capture and observe the trends, insights, themes, activity, and the players that matter to you
- Document the Who, What, When, Why, How, and to What Extent – it’s the only way to work toward ROI Prioritize network
- Recognize patterns and behavior
- Most importantly, don't forget to pay attention to what people are saying or sharing
2. Define Your Online Brand
- Ask yourself, What do you want people to see and appreciate about your brand? Take a step back to think about the value you can add based on who you are and the expertise or the unique service or solution that only you can provide
- Define why you are different than your competition
- Design the professional brand and the persona you would like to convey online
- Portray your brand, persona and the experience in your profiles
3. Develop a Social Media Strategy
- Make your presence matter
- Have a vision for how you will use social media to build relationships, a community around your value proposition, and how social media will enable your strategy
- Describe what social media success will look like to you few years down the line
- Customize your presence, goals, and what success looks like in each network
- Create an editorial program that reinforces your value, your business, and your goals within each network
- Curate relevant and interesting content that reflects your professional and personal interests that will enable you to grab consumers attention and help in solidifying your brand presence
4. Build and Invest in Your Community
- Participate and earn affinity to become a trusted resource
- Share insights in the communities that matter to your business and reach beyond the friends, fans, and followers you already have
- Identify and talk to local online influencers who can help you spread your expertise and value
- Ask and answer questions in your communities and across other vibrant communities hosted by others
- Maintain a valuable and timely presence
- Remember, it is a learning process as it will enable you to stay relevant as technology and behavior evolves
- Learn from everything to improve experiences and your overall strategy
- Ask your community what they’re looking for and how you can better help
- Monitor activity using social media listening tools around you and in your areas of focus to stay on top of trends, themes, and needs
Thank you for reading this article. Please feel free to pass this onto whom it may seem value to.