May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Jan 8 Posted 2 years ago
You are absolutely correct! The problem is that only a few follow these principles in reality.
Jan 8 Posted 2 years ago
The first line "I think I hit send or save and am not sure what was sent" you mentioned is not clear to me.If a customer has browsed through the relevant product pages and has taken informed decisions before filling up contact form or product enquiry pages, you cannot say that the customer is not sure about what was sent. When it comes to ordering products through eComerce sites you cannot expect customers to be ignorant about "what to send , what to save and what was sent".
Jan 7 Posted 2 years ago
Hi Williams Social media and content marketing has helped softened the buying process this goes to show that without it there will be limited brand awareness. As your research has shown, people tend to trust what other people say about a particular brand than what a company says. This is why companies are deploying social media to curate their content. Hence getting it to a wider reach.
It is important to note that people will only share content that provides value to people.
Wonderful post keep it up.
Jan 3 Posted 2 years ago
Ok..that was odd - I think I hit send or save and am not sure what was sent…I was complimenting you on the post and actually telling the readers "what to do next" as too many sites offer "here is the issue" but not enough tell you what to do next or provide examples.
I have a webinar turned blog post at http://blog.landerapp.com/lander-academy-your-landing-pages-wont-ever-be-the-same/ that has a section called "Mistake #4 – Not using a customized “Thank You” page" that highlight any Thanks You" page as an EXCELLENT opportunity to invite sharing.
One reason this works so well as many sites link to their Social sites and once a user clicks they are distracted and GONE!
If you use the exit or thank you page - you already have an invitation to "stay in touch" via their inbox.
Other points I think were outstanding are "Add product videos:" & "Reciprocate"
With Video too many coma pies use their "About Us" video or their TV COmmercial on every page - but if a site pushes a video (or any message at a potential customer that that customer has NOT requested will FAIL as a tactic in gaining new customers and by extension - your revenue will be affected.
If you would ever like any guest blogging - I'd be happy to trade a few emails and see if there are some shared opportunities to a good fit.
Keep doing good things,