Social proofing your business is one of the best ways to maintain a solid digital market positioning in your choice of industry. In constantly changing consumer behaviour, it is crucial for internet marketers to establish a good marketing stand where consumer behaviour becomes more predictable. Integrating social feedback to SEO digital marketing provides a more solid ground of influencing your target consumer’s purchasing behaviour to retain customer engagement and interest to your business.
Integrating social media marketing campaign to SEO
Any search engine optimization companies will always integrate social media in their SEO digital marketing strategies. The influence of social media to a marketing campaign is valuable because it can help in social proofing a business despite the changing trends and demands within your business industry. The recommendation coming from the public is a very strong force that can drive your search engine optimization campaign towards a more profitable return of investment. According to the Search Engine Land survey in 2012, about 72% of the consumers trust online reviews which drive about 50% of the consumer preference in patronizing a particular product or service online.
Search engine optimization services in Atlanta recognize the social media’s significant impact on the search engine results and its influence to the consumer buying behaviour. The more people recommend your brand, the better search engine rank your business is able to earn that will give your products and services a better online marketing visibility in reaching a wider audience.
In order to social proof your business here are some ways of integrating social media to your SEO digital marketing campaign:
1. Leverage on Google Plus account + Google Adword
The Google Plus is undoubtedly an important social component with the SEO benefit. By integrating the Google +1 to your Google Adword campaign, it can help boost your search engine optimization strategies.
2. Get attention to your business by growing social comments
Whenever people comment about your business it indicates that your business is able to engage them. One way of using social media to your SEO campaign is to enhance your social presence by publishing high quality content using different media to make it more enticing to your readers while sending good SEO signals to the search engine.
3. Use content marketing tactics to social proof your SEO strategy
Content remains to be the King in a search engine optimization campaign. The majority, if not all, of the social media marketing companies in Atlanta integrate content marketing as part of a solid SEO digital marketing campaign with the social media marketing value. High quality content focuses on the following areas of your SEO tactics:
4. Social proof your SEO marketing through social reference
Social media users like freebies. A digital marketing campaign that includes the giving away of free reports, coupons, ebooks, gifts or sample products is a good way of creating ripples of name dropping your business across the various social media platforms. Through social reference people will be talking about your brand, products or services that will merit a positive indicator for the search engine to recognize your business as relevant and valuable to the consumers.
5. Make your business the leader in fresh news and content
The social media is intended for communication and engagement of people in the virtual world. By making yourself a leader in delivering the freshest news and content about the updates, research findings and latest trends within your business niche industry you can invite a significant attention from the social media users to talk about your business. This can boost the social signals to your digital marketing campaign and will benefit your SEO by driving more organic traffic to your site.
If you want to effectively social proof your business without the need to hurdle the difficulty of integrating it with your search engine optimization campaign, DIGITAL WARRIORS has the team of social media experts to help you. Talk to us now and start leveraging on the benefits of social proofing your SEO campaigns.
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