May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Feb 24 Posted 2 years ago
Important to also have a conversation about what keywords you believe your prospects will be looking for to find you.
Too many small business websites are built without keyword-specific page URLs and without each individual page of the site having a focus on 1 specific keyword. This is a STRATEGIC discussion that everyone building a website must have with their web designer. The keywords you choose to focus each page around determine how you will compete for traffic on search engines -- and also determine for which keywords you WON'T COMPETE. This could be the basis for pages you'll want to add in the future, and/or blog posts.
SEO or Search Engine Optimization used to be something we "added" after a website was built. But that hasn't been the case for about the last 10 years. Be sure an SEO discussion happens before a SINGLE PAGE ON YOUR WEBSITE IS BUILT.
Feb 15 Posted 2 years ago
You're right, Paco! I often talk to my clients about trying to look at their business from their own customer's persective. Most of those conversations have to do with design, as owners often want to design a site using their own personal favorite colors and style, even if that means a site that would appear unprofessional and unattractive to their customers. Using that same perspective for content and structure are equally as important!
Feb 15 Posted 2 years ago
Nice and useful post!
I think that there is another useful clue when any business have to create its website. And this clue is to create a website thinking basically about customers.
I mean, if you study and analyse deeply your customers and their needs, you can create different global profiles from them in order to know what they want to find when they visit your website. Then, you will know not only your commercial target but the way of consuming your products and services. For example. if your customers visit your website because they want the shoes your are selling, this information is more relevant, for example, than the section "Who we are" or any other. Therefore, you have to make more relevant this information instead of other information, that being necessary to be, you are thinking to include in your website. And you have to create first what your customers want about you and your business.
Moreover if you take into consideration this way of creating your website, you will improve your SEO practices on the Internet Searchers helping their "Spiders".