- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthThe Social Shake-Up Attracts Wide Breadth of Brands and IndustriesThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
How to Statistically Structure the Perfect Facebook Post
Posted on August 21st 2014
You have probably read a ton of articles about how to optimize your Facebook content. Most offer decent information but there seems to be a sea of sameness when it comes to advice on how to craft the “perfect” Facebook post. I came across a pretty cool and detailed study from TrackMaven which dug pretty deep into the data behind some of the optimizations you can make to ensure that your posts on Facebook are making the most impact. In this study, TrackMaven analyzed 1.5 million Facebook posts from approximately 6,000 different brand pages to tease out what kind of posts were making Facebook users engage the most.
Some of the insights are fairly basic, while others are actually pretty surprising:
- Posts on Facebook with 80 words or more nab 2x more engagement than shorter posts
- Posts that contain images get an average of 37% more engagement than text only posts
- Posting content after work hours (5pm-1am EST) will get 11% more engagement than content posted during the usual work hours (8am-5pm)
- A majority of content is published to Facebook during the week, however weekend posts get more engagement
- Posts published on Sunday get 25% more engagement than during the middle of the week
- Comments account for 5% and Shares account for 8%
- 87% of all engagement actions on Facebook are Likes
- Hashtags actually make a difference! Posts with hashtags get 60% more engagement than those that don’t
- Using exclamation points in posts convey a positive feeling and boost engagement 2.7X than boring old posts with a period at the end
- Asking questions can get you 23% more engagement than simply making a statement.
I appreciate this study and the insights it provides, however we have to keep in mind that studies like this usually take a look at a large amount of Facebook pages without taking into consideration industry, branding or context. Just because this a study says something might work for a majority of the pages it analyzed doesn’t necessarily mean it will work for your specific page. It’s very important that Facebook Admins understand that each page has its own culture and experience, therefore there isn’t a one size fits all method to consistently get engagement. The above information is great to reference when trying to calibrate your efforts, however at the end of the day you have to do what works the best for your individual page. Keep an eye on your data!
How does this study compare to others you have seen? Leave your feedback in the comment section!