Jun 18 Posted 1 year ago
Nice post Mark. You're right on with the comment "a diverse marketing mix also requires a content curation strategy." Curated content relieves some of the burden of the content producers, and your audience will appreciate 3rd party perspectives. (i.e., as great as your content may be, people want other views and opinions) A recent content marketing study we did here at Curata indicated the target mix is 65% created content & 25% created content. http://bit.ly/K974q1
I'd also add that 2 other channels to consider for content curation include destination sites (e.g., IBM's Big Data & Analytics Hub that uses created and curated content) and newsletters.
February 09, 2016An exclusive, live webinar from Social Media Today on Tuesday, February 9th at 12pm ET/9am PT. Social media has given brands the great gift of...
January 19, 2016An exclusive, live webinar from Social Media Today January 19th, 2016 at 12pm EST / 9am PST There is a fine line between an omni-channel market...
November 24, 2015An exclusive report brought to you by Social Media Today and Hinge These days, cutting edge companies know that if they aren't leveraging t...
November 23, 2015The 2016 Social Media Marketing planning guide includes a must-have checklist as well as a first-of-its-kind research study aiming to provid...