Jun 18 Posted 1 year ago
Nice post Mark. You're right on with the comment "a diverse marketing mix also requires a content curation strategy." Curated content relieves some of the burden of the content producers, and your audience will appreciate 3rd party perspectives. (i.e., as great as your content may be, people want other views and opinions) A recent content marketing study we did here at Curata indicated the target mix is 65% created content & 25% created content. http://bit.ly/K974q1
I'd also add that 2 other channels to consider for content curation include destination sites (e.g., IBM's Big Data & Analytics Hub that uses created and curated content) and newsletters.
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