Dec 16 Posted 3 years ago
I read that a company making a massive disavow managed to bounce back very quickly. Matt Cutts explained that the mass effort was a clear signal to Google that the site was taking the bad links seriously.
Dec 10 Posted 3 years ago
Good article Randy. The most important thing definitely is to figure out why a penalty has occured and like you, with all the clients I work with, the reason is always SEO that was done, in many cases several years ago, using technniques which used to work, but that are now having the exact opposite effect.
A lot of manual work is generally necessary to pinpoint potential all potential causes - reversing them or 'de-optimising' takes time, and it takes even more time for penalties to be lifted, so it's important that people realise that once they identify and correct bad/old techniques, that they won't bounce back up over night and in many cases it can take several months to recover.
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