April 21, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
March 26, 2015Feeling overwhelmed by the massive amount of customer feedback data you’re collecting? You’re not alone! Many businesses are struggling to find...
February 20, 2015Symantec, the global technology security provider, needed to provide its global customer base access to social customer service. They were...
February 20, 2015An Employee Advocacy program has value beyond your company’s marketing department. The community you build will be the single most important...
Dec 16 Posted 1 year ago
I read that a company making a massive disavow managed to bounce back very quickly. Matt Cutts explained that the mass effort was a clear signal to Google that the site was taking the bad links seriously.
Dec 10 Posted 1 year ago
Good article Randy. The most important thing definitely is to figure out why a penalty has occured and like you, with all the clients I work with, the reason is always SEO that was done, in many cases several years ago, using technniques which used to work, but that are now having the exact opposite effect.
A lot of manual work is generally necessary to pinpoint potential all potential causes - reversing them or 'de-optimising' takes time, and it takes even more time for penalties to be lifted, so it's important that people realise that once they identify and correct bad/old techniques, that they won't bounce back up over night and in many cases it can take several months to recover.