Dec 16 Posted 2 years ago
I read that a company making a massive disavow managed to bounce back very quickly. Matt Cutts explained that the mass effort was a clear signal to Google that the site was taking the bad links seriously.
Dec 10 Posted 2 years ago
Good article Randy. The most important thing definitely is to figure out why a penalty has occured and like you, with all the clients I work with, the reason is always SEO that was done, in many cases several years ago, using technniques which used to work, but that are now having the exact opposite effect.
A lot of manual work is generally necessary to pinpoint potential all potential causes - reversing them or 'de-optimising' takes time, and it takes even more time for penalties to be lifted, so it's important that people realise that once they identify and correct bad/old techniques, that they won't bounce back up over night and in many cases it can take several months to recover.
Webinars On Demand
June 15, 2016Building an effective goal-driven strategy, advanced campaign optimization, making sense of massive amounts of data from many channels — these a...
May 25, 2016Up to 80% of email databases are classified as inactive. These "sleepy subscribers" haven't engaged with your emails in months, which negativ...
February 05, 2016Facebook contests and campaigns are powerful ways for brands to engage with customers in social. They encourage social sharing, spur user-ge...
November 24, 2015An exclusive report brought to you by Social Media Today and Hinge These days, cutting edge companies know that if they aren't leveraging t...