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How to Talk to Executives About Social: @Sandy_Carter Interview at #SXSW
Posted on March 13th 2014
This week at South by Southwest, Simon Pearce (@Simonpearcelive) talked to Sandy Carter of IBM (@sandy_carter) about how to communicate the benefits of Social Media within the enterprise. Sandy talked about ROI, overcoming the social media fear factor and how to talk to your colleagues effectively about social.
Simon has over 14 years experience in brand strategy and brand experience design. He works with his clients to help define and execute brands for the digital age. Simon believes in taking a practical and cross-disciplinary approach to defining and implementing brand strategy. Over the years, Simon has worked with a wide variety of clients, across industries, to define and develop their brands. Past clients include Verizon Wireless, AT&T, Intel, 3M, Stanley, Red Robin Gourmet Burgers, The Weather Channel, Samsung, ITT Corporation, Alcoa, The Vitamin Shoppe, Student Achievement Partners and Transitions Optical Inc.