Social Listening: Harness Marketing Insights From Consumer Conversations: Click here to register for the free on webinar February 9th at 12pm ET/9am PT.
 

How to Talk to Executives About Social: @Sandy_Carter Interview at #SXSW

This week at South by Southwest, Simon Pearce (@Simonpearcelive) talked to Sandy Carter of IBM (@sandy_carter) about how to communicate the benefits of Social Media within the enterprise. Sandy talked about ROI, overcoming the social media fear factor and how to talk to your colleagues effectively about social. 

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    Facebook contests and campaigns are powerful ways for brands to engage with customers in social. They encourage social sharing, spur user-ge...
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    New Research to Drive Smarter Social Strategy It’s no secret that social moves fast. So our research and analytics team mines social data,...