Guidelines for effective print news writing and web writing have been well-covered; however, guidelines for journalistic Twitter writing have not been well established. I developed some writing guidelines for a live-tweeting assignment in my digital journalism class, and these guidelines are everything that is taught in traditional journalism classes.
News tweeting needs to follow a journalistic writing style
When a reporter is assigned to live tweet an event and feed tweets to the news media’s Twitter account, he or she should write tweets in a way different from the (casual and cursory) writing style of his or her personal Twitter accounts.
I felt the need for some Twitter-writing guidelines when teaching a digital journalism class in fall 2012. I designed a live-tweeting assignment for students to live tweet the homecoming celebrations at our university. As required, students were tweeting texts, photos and videos; but one issue emerged – the writing. If there was a sizable audience following these tweets, they may quickly lose interest if all they read are tweets such as:
▪ Had so much fun at homecoming! Club, music & sports…can’t wait til next year!
▪ Thank you to all the families who came out to support the clubs, organizations, and athletics
▪ I wish I was little so that I could get on the moon bounce
▪ Impressed with what they have lined up
Besides, the photos and videos students tweeted/shared usually did not have necessary and properly-written captions or synopses.
Tweet writing guidelines for my digital journalism class
Noticing the writing issues from last semester, I put together some writing guidelines for live-tweeting assignments next time I teach the digital journalism class. This will also be the rubric with which I grade student projects.
▪ Describe the action taking place in the photo.
▪ Identify every person (or major persons) in the photo.
▪ Put the picture into context by providing background or additional information.
▪ Use present tense for the first sentence; use past or future tense for the additional information.
▪ Include some time and place references.
7. When sharing videos, include a synopsis and information about video duration.
8. Include hashtags chosen in class discussions: class hashtag, event hashtag, organizer hashtag, etc.
Looking at the above guidelines, one may realize that, for the most part, it is what a newspaper reporter needs to do for a print news article. And this again echoes what I have said in several other posts – the time-tested “old” journalism is still basis for good digital journalism.