Connect with us:
Social Media Today on FacebookFollow SocialMedia2day on TwitterJoin SocialMediaToday LinkedIn Group

How Trolls Wreak Havoc For Users and Site Owners

In “Trolling: An Age-Old Problem That Isn’t Getting Better” I gave an overview on trolling, including a brief history and overview on the common methods and motivations of Internet trolls. Now that we’re up to speed and you’ve read a few examples, let’s talk about the danger and legal issues that trolls present to users and site owners.

Trolls Are Wreaking Havoc on Social Sites

Legal Issues for Site Owners

Recently, we have seen that abusive user actions have caused major pains for online communities and brands.  Whether it be a strike to a site’s reputation, a legal battle concerning vitriolic user content, or violent crimes that originate and are perpetrated through online channels, the negative impact is hard to ignore. But for now, most sites are not required to screen for unlawful or abusive content in advance.

Legal Issues for Site Owners

In the U.S., prosecutors have limited statutes to press charges on offenders, and often default to sexual harassment or federal indictment on violent threats, neither of which accurately target the nature of these offenses. The Yale Law Journal states that in the U.S., under § 230 of Title 47 of the U.S. Code, websites are not liable as publishers for the content on their sites so long as they are not involved in the creation of the objectionable content. Recently, legal scholars have been describing the responsibilities of site owners, as proprietors, “which must exercise the power of control or expulsion of third parties from their premises who may be present, to prevent injury to the visitor.“

However, the laws are increasingly being challenged as prosecutors search for more insight from site owners into the origination and execution of these types of actions. Recently, judges ordered Yelp to delete a review from its site due to a pending legal dispute over defamation of character; later a higher court would order that the content be reinstated. Regardless, the site owners must deal with a broad range of legal fees and liabilities that arise from malicious user actions. Holding website owners responsible for failing to provide reasonable care to their visitors should be at the forefront of business concerns.

Reddit’s ViolentAcrez Troll

Reddit's ViolentAcrez Troll    

  • Motive: Sexual Harassment, reaction/shock, attention, forum-fame
  • Danger: Promoting a culture of hate and sexual exploitation, promoting the sharing of crude content, compromising the privacy rights of minors, and more
  • Mode: Working within a discreet community forum, deceit, using a handle or username — remaining somewhat anonymous, collusion with other participants sharing content

On October 12, 2012, Adrian Chen, a writer for Gawker, released an exposé outing the real-life identity of a controversial Reddit moderator, ViolentAcrez. ViolentAcrez, whose real name is Michael Brutsch, created numerous subreddits aimed at curating some of the worst, most graphic images on the net. Brutsch exerted considerable effort to troll Reddit, posting offensive and despicable images, including photos of dead bodies, depictions of rape, and violent domestic abuse, simply to anger others and induce a reaction. One of his most profane subreddits, called “Jailbait,” contained revealing photographs taken of minors without their knowledge or permission and presented in a sexual manner. CNN legal contributor Sunny Hostin called it “borderline kiddie porn.” Despite the nature of his posts, ViolentAcrez submissions were so popular, that Reddit presented him with a trophy for his contributions. Once Chen released his report, Brutsch was immediately fired from his job. But he has not been charged with any crimes.

Reddit claims that it is not responsible for the content that its users post on the website. However, Jeffrey Toobin, CNN Senior Legal Analyst, noted that while the website may not be breaking any criminal laws, its claim that it cannot interfere with its posters because they are protected by the First Amendment is “not true.” Toobin explained on CNN’s AC360 last year:

"If I say something terrible to you on the phone, you can sue me — you can’t sue the phone company… A website is different. A website automatically exercises some control. You can see they have rules there. So the idea that they have no control over their posters, that’s simply wrong.” Jeffrey Toobin

Amanda Todd Troll

  • Motive: Sexual exploitation
  • Danger: Harm to minors, suicide, social shaming, rapid-sharing, slow legal response to privacy concerns, privacy of minors in open forums
  • Mode: Anonymity, fake profiles, deceit, shaming, and humiliation

The individuals and events surrounding the Amanda Todd story present one of the saddest trolling cases in history. Her personal testimony of the brutality and insensitivity of online trolling and cyberbullying has given us insight into this dark world, and has served as a wakeup call about the possible dangers of online communities.

The series of events is difficult to retell, so we will keep this concise.  For several years, a group of men ranging from 16 to 30 years old communicated with Amanda through online chat forums. These men are called “cappers,” individuals who lurk in chat rooms for the sole purpose of targeting an underage girl and pressuring her to strip in front of a webcam. The cappers record the conversations and then trade the illegal content between themselves. In the case of Amanda Todd, the cappers remained in contact with her for 2-3 years, with the sole purpose of blackmailing and harassing her. Two individuals were said to be the key players in this case, who began their blackmail assault by distributing illegally obtained videos, which contained nude images of a minor, among her classmates. Amanda faced constant harassment from her schoolmates and the emergence of distasteful online memes. Feeling she had nowhere to turn, she committed suicide.

The Nike LeBron James Troll 

 Nike Lebron James Troll

  • Motive: Racism, spreading hate and igniting violence
  • Danger: Violent threats to school children
  • Mode: Commenting on articles in ESPN website

In October 2012, Eric Yee was arraigned on charges of possessing an illegal firearm (an H&K M-94 assault weapon), and held on $1 million bail. The U.S. District Attorney’s prosecutors were also considering charges of violent threats with intent to harm others with a deadly weapon.  Yee was a troll on ESPN, and began posting comments to a popular article on the release of a new Nike LeBron James shoe. Initially, the discussion was harmless, but it quickly erupted into a stream of racist and insulting comments. Several trolls were pushing the racist discussion and supporting each other’s motives. While Yee wasn’t alone, he took the conversation to a new level when he unleashed a tirade of hate speech and violent threats, remarking on the recent Aurora shootings. The final straw occurred when Yee threatened to shoot and kill nearby school children that he could see from his window. ESPN notified the FBI, who immediately ascended upon Yee’s residence, discovering the firearms.
These case studies demonstrate, in varying severity, how malicious content, bullying, and violent threats can quickly grow out of hand in online forums.

Luckily, ESPN was proactive and reached out to authorities immediately after reading the comments. However, most online communities, especially new or smaller sites, have no monitoring system or compliance protocols in place to deliver timely information to law enforcement agencies. Given how fast communications can spread across the Internet, any hesitation could greatly stall the prevention of serious crimes, and greatly increase the likelihood of a lawsuit.

Even though laws in the U.S. aren’t up to speed to address these issues, in the U.K., laws are quickly adapting to address cyberbullying and Internet libel issues. As a result, convictions have soared up 150% in the past 4 years.  There, the law states that if posts are not pre-moderated, the operator of the hosting website is not legally liable for the comments until it has been notified of the content that violates a person’s privacy rights. Following a request for removal from a user, the website operator must act “expeditiously” to remove illegal content in order to maintain the defense. These laws take a big step towards protecting online users, which means companies need to be better prepared.

Join The Conversation

  • Mar 27 Posted 4 years ago DeeJay BeWy

    For the record, Philip Rose is the pedophile who screen capped Amanda Todd and he admitted to being one of the cappers mention, perso365.  Not a stretch when you coniser his fake name p rose and anagrammed spells perso.  He stalked Amanda all over the net and you can see he is still obsessed with her.  Since he cannot harm her anymore he turned his hate to her mother Carol, whom he is still stalking and has suggested she take a gun and shoot herself because it is her fault she died.  It is his fault.  He was so obsessed with her that he is still targeting her and he still thinks she is alive.  He mentioned three places where she was put which he claimed he knew for a fact and one mentioned, Riverview, had been closed for quite awhile.  He has repeatedly posted pictures of Amanda and her family and friends on wordpress blogs because he was removed from Facebook for stalking and bullying.  In fact, he made a point of going to every group or page with Amanda's name on it and posted she was not dead.  Her mother saw them and was devastated.  He is king of the trolls and has admitted to sexually abusing over 9000 boys and girls online.  He admitted he is perso365 and he stalked Amanda.  He is dangerous and still targeting other young girls and boys online for his obsession.  Just google his name and you will see how crazy this pedophile really is.  Almost sixm months since her death and he is still targeting her and her family.  He is the obsessed pedophile who started her journey to her death.  Currently gathering info on him to provide to the police who are asking.  If you have his IP we would be interested in that.  A few other sites have given that over after reading what he posts.  Thanks.

  • Jan 26 Posted 4 years ago Philip Rose

    Interesting bit about Amanda Todd, but it tends to prove that the modern approach to social media is to believe everything that it supplies. You write: 'For several years, a group of men ranging from 16 to 30 years old communicated with Amanda through online chat forums.' OK - none of this is verifiable. The likeliest scenario (if it is, indeed, true) is that she was seen online in 2009-2010, possibly in 2011, which is maybe not several years. But where do you get the age range from? It's very specific. It's much more likely, and verifiably, to be 13-17 year olds on BlogTV, a huge majority of 16-24 year olds, with a few dirty old men who could be an any age. You more than likely got the 30 age from the rubbish put out by Anonymous. But they didn't communicate with her so much as she showed off to them. She was actually banned from BlogTV at one point for displaying too much, and the infamous video of her prancing round her bedroom shows no signs of coercion. But even that didn't put her off - so the idea of a bunch of 'predators' enticing her is absolute codswallop. You then write: 'These men are called “cappers,” individuals who lurk in chat rooms for the sole purpose of targeting an underage girl and pressuring her to strip in front of a webcam.' Not really true; they don't target girls, as they don't need to. Rumour has it that Ms Todd would do shows that said 'Flash at 1000 viewers', and, if you do your research, there are hundreds of girls doing it. So there's no need for pressure. But another thing you should be aware of: Ms Todd registered on a lot of these sites with different ages, not, at any point, confessing to be under-age.

    'The cappers record the conversations and then trade the illegal content between themselves.' Mostly true, but I suspect that BlogTV and Stickam use their sites as feeders - see a site called They get round the law by denying knowledge of the age of the girls.


    'In the case of Amanda Todd, the cappers remained in contact with her for 2-3 years, with the sole purpose of blackmailing and harassing her. Two individuals were said to be the key players in this case, who began their blackmail assault by distributing illegally obtained videos, which contained nude image' None of this is verifiable. Again, you have picked up info from the Anonymous rubbish - Kody, perso, Viper, r0ra and so on - but again there is no verifiable link to Ms Todd. But where do you get the video distribution from? According to the story (LOL) it was ONE photo - nothing more. In fact, the Todds went out of their way to say it was only one photo. No mention of videos in the story. They do exist, of course.

    The rest is baloney. As a social media expert, I ask you a couple of questions: how come, after more than two years of investigation, none of the supposed blackmailers were caught? You will know that, in order to contact all her friends and relatives - indeed, in order to blackmail in any way - there would have been a trail a mile wide, especially if it was over a period of time. Also - if you were petrified of online stalkers, socially anxious, contantly pestered with 'nowhere to turn', would you a) lie low? or b) make a YouTube channel announcing yourself as a target yet again, and do a 'never-ending story' line followed by a Pruitt pop song cover?

    Just a penultimate point - if it hadn't been for trolls, none of the true story would have come out.

    Lastly, it is, in a way, interesting to see how social media builds up myths. You have taken bits of data, re-constituted them, re-sorted them, and then made up your own unique story which you believe to be true when, in reality, nearly all of it is a pack of lies.


Webinars On Demand

  • May 09, 2017
    With all of the technologies available to marketers today, have we lost that personal touch? Join VP of Content Marketing for ON24, Mark Bornste...
  • April 05, 2017
    In the ever-changing world of digital marketing, operational efficiency, quick turn-around times, testing and adapting to change are crucial to...