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How to Turn Employees into Social Media Advocates While You Sleep
Posted on January 6th 2014
It’s a gi-normous claim. But it’s true.
We’ve got a way to do it.
If you want to automate your employee advocacy efforts, read on.
Up to now, employee engagement was how most organizations empowered brand advocacy, and it was a manual process.
You had to hire SMEs, secure space, get enough broadband to support a room full of concurrent users and teach key concepts, how-to mechanics and best practices to a group with varying degrees of digital literacy.
The technophobes fell behind, the ninjas were bored, and only employers with a deep bench of social media mavens like Richard Binhammer, Ekaterina Walter and Liz Bullock-Brown (think Dell and Intel) had the resources and budgets to produce social media training programs capable of transforming rank and file employees into brand ambassadors.
That’s about to change. In a few days, any organization, regardless of size, budget or social media know-how will be able to get into the social media employee advocacy game.
We’re releasing the world’s broadest, deepest social media policy training catalog. It has integrated assessment and certification management functionality. And it’s all cloud-based, so employees will be able to train anytime, anywhere, on any device.
Our trainings are fully auditable, so employers and HR pros get a record of who was trained in what, in case there’s an unforeseen investigation or dispute in your future.
Sixty-two percent of companies have no social media education program, yet developing one remains a top priority, according to new research from Altimeter.
In a combined curriculum with our existing on-demand social media literacy courseware, our new social media governance, risk and compliance courses give employers a turnkey social media education program to train all staff members in effective and responsible social media advocacy.
If you want free access to our new cloud-based courseware, sign up for our Social Media Compliance Newsletter on the upper right hand side of this page.
We’ll be sending out a link shortly…
P.S. If it’s a blended model you seek, we do live and virtual instructor-led seminars as well.