How to Turn Employees into Social Media Advocates While You Sleep

Eric Schwartzman Entrepreneur / Author / Consultant , Comply Socially

Posted on January 6th 2014

How to Turn Employees into Social Media Advocates While You Sleep

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It’s a gi-normous claim. But it’s true.

We’ve got a way to do it.

If you want to automate your employee advocacy efforts, read on.

Up to now, employee engagement was how most organizations empowered brand advocacy, and it was a manual process.

You had to hire SMEs, secure space, get enough broadband to support a room full of concurrent users and teach key concepts, how-to mechanics and best practices to a group with varying degrees of digital literacy.

The technophobes fell behind, the ninjas were bored, and only employers with a deep bench of social media mavens like Richard Binhammer, Ekaterina Walter and Liz Bullock-Brown (think Dell and Intel) had the resources and budgets to produce  social media training programs capable of transforming rank and file employees into brand ambassadors.

That’s about to change. In a few days, any organization, regardless of size, budget or social media know-how will be able to get into the social media employee advocacy game.

We’re releasing the world’s broadest, deepest social media policy training catalog. It has integrated assessment and certification management functionality. And it’s all cloud-based, so employees will be able to train anytime, anywhere, on any device.

Our trainings are fully auditable, so employers and HR pros get a record of who was trained in what, in case there’s an unforeseen investigation or dispute in your future.

Sixty-two percent of companies have no social media education program, yet developing one remains a top priority, according to new research from Altimeter.

In a combined curriculum with our existing on-demand social media literacy courseware, our new social media governance, risk and compliance courses give employers a turnkey social media education program to train all staff members in effective and responsible social media advocacy.

If you want free access to our new cloud-based courseware, sign up for our Social Media Compliance Newsletter on the upper right hand side of this page.

We’ll be sending out a link shortly…

P.S. If it’s a blended model you seek, we do live and virtual instructor-led seminars as well.


Eric Schwartzman

Entrepreneur / Author / Consultant , Comply Socially

Eric Schwartzman is Founder and CEO of social media training provider Comply Socially.

Follow him @ericschwartzman

He is also an independent communications consultant for hire to businesses, global nonprofits, the US Military, US Federal government agencies and foreign governments. His consulting services include digital strategy, social media audits, social media policy development, online public relations, social media marketing, search engine optimization and web development.

Schwartzman founded iPRSoftware, his best-selling book "Social Marketing to the Business Customer" is the first book devoted exclusively to social media for business-to-business communications.

See Full Profile >


Posted on January 8th 2014 at 10:45PM

Eric – with respect, this is a sales pitch. For sure, it has a place on the ComplySocially blog, but I’m not sure it belongs here on SMT.

That said, I disagree with your claim that people suddenly become employee advocates overnight (as your title implies) simply because they have access to the latest in online, on-demand social-media training. As Denise Holt explained in her recent SMT article “Employee Advocacy and the Employee-Brand Relationship Model”, you do not transform your people into employee advocates without a significant amount of leadership input. SM training is only one part of the jigsaw.

I comment with the benefit of first-hand experience – I have been working for more than a year now with a client in this field. Implementing an employee-advocacy program requires at the very least an on-site champion (or champions across a number of sites) plus a good deal of education and infrastructure that goes well beyond SM training. I don’t believe you can ever automate the process.