- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthThe Social Shake-Up Attracts Wide Breadth of Brands and IndustriesThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
How to Use Google+ Hangouts on Air
Posted on May 7th 2012
On May 7th Google started rolling out the Hangouts On Air feature worldwide. (http://goo.gl/tbL4l)
Here is our take on how to use it. While it is still in the introductory age, one still needs a jumping off point.
What Exactly is Hangouts On Air? (http://goo.gl/AjUpx)
Hangouts on Air is a built-in feature for hangouts to stream your hangout within Google+ and YouTube records it. The recorded video then will be available on your YouTube Account after the Hangout has ended. The Google+ post will then contain the recorded video once it's processed for prosperity and possibly better SEO rankings and traffic for your YouTube page.
How Exactly Does it Work? (http://goo.gl/O3rM5)
Start your hangout as usual, invite people, and give it a name. Make sure to enable Hangouts On Air before you click "hang out."
After that you have to agree to the Terms of Service and Legal Agreement and you are ready to go. If you don't have a verified YouTube Account yet, the hangout will prompt you to do so. (http://goo.gl/dO6yS)
Now you can invite more participants and get ready for going live. At this point only you are able to see the live video.
You are not public yet...
The host who started the hangout is the only one allowed to invite more people to the hangout; unfortunately you can't invite publicly. You can also copy the embed code from within the hangout to include your live event on external websites like a blog or company site.
When you are ready to go live, hit the button "Start broadcast." Now your broadcast will be posted on your stream and on your YouTube channel publicly and anyone can watch it.
Can You Reshare the Post?
Of course, use the regular share link and Google will reshare the post including the player and the description.
Are there any moderation features?
As of yet, not so much. You have the regular features like muting and blocking a user, however only the host/broadcaster is allowed to invite more people via the hangout. You can still share the link publicly or with your friends.
I have some issues what can I do?
If you have trouble setting up your Hangout On Air or experience any other issues feel free to use the "send feedback" link in the hangout, post your question in the help forum: http://goo.gl/6eRNx or use the send feedback on the hangout page (https://plus.google.com/hangouts)
This new feature for Google+ pages may just be the feature that is needed to attract more users, and more businesses, to the struggling Social Network. The possibilities seem to be quite vast and it will be interesting to see just how the medium gets utilized. Small Businesses may be able to supplant their local TV marketing efforts and focus on a G+ distribution model and self-produce adverts themselves. Experts in their fields, Social Media gurus and mechanics alike, can take the late 2000s popularity of Audio Podcasts to video with a better distribution model and not have to self host the content.
How will you use it? Will it work for your business?