Technology & Data
- Big Data
- Tech & Innovation
How to Get Your Sales and Marketing Teams to Work in HarmonyContent Marketing for Midsized Companies: Whom to Target, What to CreateAtri Chatterjee of Act-On Software on the New Generation of MarketersMarketing Automation: What It Is and Why You Need to Know
- Social Tools
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
How to Use Hashtags to Increase Your Social Media Presence
Posted on April 17th 2014
Hashtags first started out on Twitter and have made their way onto all of the most popular social networks including Facebook, Pinterest, Instagram and Google+. A hashtag is a symbol used to mark a certain category on social media.
The use of a Hashtag in a strategic way can be effective when creating popularity around your brand or business. Finding relevant conversations and interesting people to follow is one of the key uses of hashtags along with increasing engagement.
It is important as a business to understand why hashtags are so important, especially onTwitter. Below you can see some great statistics around how hashtags improve a business’s online interaction when it comes to Twitter.
Hashtags have become somewhat of a trend which isn’t necessarily a good thing if a user doesn’t understand why they are using a hashtag and the reason behind why they are so powerful. Here are three benefits to using hashtags;
Using the right hashtags when trying to build engagement can increase your following extensively over just a few days.
If you show expertise when using a hashtag to start a conversation, people will see you as an influencer and follow you because of your reputation.
Searching the right hashtags will allow you to find vital information on an subject matter.
When using hashtags on Social Media, they can lose their value if not used correctly. Hashtags should have a purpose whether it is to increase engagement or following, their is always a reason. Below are 5 uses of hashtags that you should be aware of.
The whole idea behind a hashtag when using one is to make sure it is not to obscure or too long. Remember that a hashtag is only effective is people are actually using it. If it isn’t popular enough, it won’t help you boost your profile however you don’t want your post to get lost if your hashtag is too popular.
It’s great if you are using hashtags and you understand why you are using them but you also need to make sure you measure conversions and by this I mean making sure that you are using the right hashtags. If your key performance indicators (below) have not increased since you have changed your hashtag strategy, you might need to revise your plan.
If you don’t know how to measure the above KPI’s, you can use hashtag applications and social analytical tools to measure your businesses performance. To see how certain hashtags are performing in general, you can follow the conversations yourself or Google the specific hashtag to see how it is performing.
I hope you now know how to use hashtags to increase your social media presence.
Images taken from Digital Formation World