How to Use Hashtags to Increase Your Social Media Presence

Warren Knight
Warren Knight Founder, Social Media eLearning

Posted on April 16th 2014

How to Use Hashtags to Increase Your Social Media Presence

Hashtags first started out on Twitter and have made their way onto all of the most popular social networks including Facebook, Pinterest, Instagram and Google+. A hashtag is a symbol used to mark a certain category on social media.

The use of a Hashtag in a strategic way can be effective when creating popularity around your brand or business. Finding relevant conversations and interesting people to follow is one of the key uses of hashtags along with increasing engagement.

It is important as a business to understand why hashtags are so important, especially onTwitter. Below you can see some great statistics around how hashtags improve a business’s online interaction when it comes to Twitter.How to Use Hashtags to Increase Your Social Media Presence

Hashtags have become somewhat of a trend which isn’t necessarily a good thing if a user doesn’t understand why they are using a hashtag and the reason behind why they are so powerful. Here are three benefits to using hashtags;

  1. Gain Followers

Using the right hashtags when trying to build engagement can increase your following extensively over just a few days.

  1. Improve Reputation

If you show expertise when using a hashtag to start a conversation, people will see you as an influencer and follow you because of your reputation.

  1. Get Information

Searching the right hashtags will allow you to find vital information on an subject matter.

When using hashtags on Social Media, they can lose their value if not used correctly. Hashtags should have a purpose whether it is to increase engagement or following, their is always a reason. Below are 5 uses of hashtags that you should be aware of.

How to Use Hashtags to Increase Your Social Media Presence

The whole idea behind a hashtag when using one is to make sure it is not to obscure or too long. Remember that a hashtag is only effective is people are actually using it. If it isn’t popular enough, it won’t help you boost your profile however you don’t want your post to get lost if your hashtag is too popular.

How to Use Hashtags to Increase Your Social Media Presence

How to Use Hashtags to Increase Your Social Media Presence

It’s great if you are using hashtags and you understand why you are using them but you also need to make sure you measure conversions and by this I mean making sure that you are using the right hashtags. If your key performance indicators (below) have not increased since you have changed your hashtag strategy, you might need to revise your plan.

How to Use Hashtags to Increase Your Social Media Presence

If you don’t know how to measure the above KPI’s, you can use hashtag applications and social analytical tools to measure your businesses performance. To see how certain hashtags are performing in general, you can follow the conversations yourself or Google the specific hashtag to see how it is performing.

I hope you now know how to use hashtags to increase your social media presence.

Images taken from Digital Formation World


Warren Knight

Warren Knight

Founder, Social Media eLearning

For the last seven years I've specialised in helping business owners, marketing managers and entrepreneurs sell more products and services, through the convergence of Social Media, Digital Marketing and eCommerce. Delivering dynamic and engaging webinars, workshops and seminars on Digital Marketing & eCommerce and Business Growth through Investment and funding.

My entrepreneurial skills started after receiving a grant from the Prince's Trust at 22 for a music and clothing European Distribution Company. Focusing on business growth I became the director of a global stationary and accessory business working with Disney and Nickelodeon, growing a licensee from $5Million to $30Million selling to over 40 countries in a 5-year period achieving $1 Million sales in 1 month.

Winning various industry awards and co-founding two IT companies since 2010. The first being an eCommerce platform, getting £150,000 Seed Investment via "SEIS", valuing the business at £1M in less than two years. The second with a “Start Up Loan”, we've built an online learning platform, teaching people how to setup and use Social Networks for their business.

I have over 20 years' experience in marketing and selling products and services globally and seven years in social media and ecommerce. I’m a member of the Professional Speaking Association, a renowned international keynote speaker, trainer and coach, helping 1,000’s of Start Ups and SME's grow using Social Media, Digital Marketing and eCommerce.

As a 1-1 business coach and mentor, I help SME’s build their digital footprint and increase sales by up to 500%, I have a passion for upskilling entrepreneurs and regularly write from various digital marketing and business magazines reaching 100,000's of readers. I've also written three eBooks on Sales, International Growth and Social Media for Business, all of which can be found on Amazon.

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