Oct 7 Posted 2 years ago
Craig - I came to this post with trepidation, fearing yet more "it's easy to become an authority on Linkedin - just link to your blog posts from discussion" nonsense.
But you really hit the ball out of the park here. You showed how to identify the right groups with activeusers. How to properly connect and engage with the group - rather than the normal "drive by" blog post recommendations which rarely work any more.
The only thing I'd add is that it takes time to build authority in any media. And Linkedin is no different. By adding value to discussions, helping individual members and starting your own occasional topic you can do it. But it's not an "overnight success" type thing.
Oct 4 Posted 2 years ago
A new feature just launched these few days from Linkedin - Follow Thought Leaders (you can register be a thought leaders as well) is more direct to be a thought leader in your industry. We can generate a lot of followers and connections.
But first, you really need to be a thought leader before you can register to be thought leader.
May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 28, 2015Hundreds of thousands of conversations happen on social media every day, which means there are countless opportunities for your brand to join in...
April 24, 2015Pinterest is a critical channel for any e-commerce brand. With over 70 million registered users, it deserves to be a big part of any social...
April 10, 2015With its 271 million monthly active users who produce 500 million tweets per day, it’s getting harder and harder to ignore Twitter as an im...