Oct 7 Posted 2 years ago
Craig - I came to this post with trepidation, fearing yet more "it's easy to become an authority on Linkedin - just link to your blog posts from discussion" nonsense.
But you really hit the ball out of the park here. You showed how to identify the right groups with activeusers. How to properly connect and engage with the group - rather than the normal "drive by" blog post recommendations which rarely work any more.
The only thing I'd add is that it takes time to build authority in any media. And Linkedin is no different. By adding value to discussions, helping individual members and starting your own occasional topic you can do it. But it's not an "overnight success" type thing.
Oct 4 Posted 2 years ago
A new feature just launched these few days from Linkedin - Follow Thought Leaders (you can register be a thought leaders as well) is more direct to be a thought leader in your industry. We can generate a lot of followers and connections.
But first, you really need to be a thought leader before you can register to be thought leader.
October 06, 2015Tuesday, October 6th at 12pm ET/9am PTExclusive, Live Webinar from Social Media Today Any good marketer knows that social selling is the next f...
September 15, 2015At one point or another, scaling your organization is going to mean automating some part of your process. Because of the demands of data, automa...
July 15, 2015Social has given brands and marketers a great new tool -- but it's a tool that can be as intimidating as it is powerful. At the top of t...
July 15, 2015How do you ensure your brand is communicating its core image -- and value -- consistently and effectively over time? Social content plays a...