How to Use LinkedIn for Reputation Management

CarolineMelberg
Caroline Melberg Chief Engagement Officer, Small Business Mavericks

Posted on August 30th 2013

How to Use LinkedIn for Reputation Management

Did you know you can use LinkedIn as a reputation management tool? LinkedIn has several features that make it a great tool for managing your reputation online. Here are 6 ways you can manage your reputation using LinkedIn.

  1. reputation managementSearch engine optimization – Let’s start with the obvious. Your LinkedIn profile can be quite long. There’s plenty of room to include the important SEO elements, like an optimized title and executive summary. Optimize your entire profile for search and it becomes a searchable reputation management tool.
  2. Vanity URL – Get yourself a vanity URL. This can be seen as another SEO element, but it’s so much more than that. A vanity URL conveys instant authority and professionalism.
  3. Endorsements - Endorsements allow your 1st level contacts the ability to endorse specific skills. For each skill endorsement you receive you are branding yourself and making yourself more credible in the eyes of potential clients.
  4. Recommendations – Recommendations are broader than endorsements and allow your clients the ability to recommend you for hire. Nothing can be a bigger reputation enhancement than that.
  5. Groups – With groups, you can participate in discussions, answer questions, and interact with your potential clients, current clients, and past clients. As long as you aren’t making a nuisance of yourself, groups can be a solid way to position yourself as an expert on LinkedIn.
  6. Updates - Post a status update with a link or short commentary on a link. You can make these public, share them on Twitter, and relegate them to your connections. In any case, you can present yourself as a knowledgeable expert with just one or two status updates each day.

LinkedIn is the go-to place for many executives, business owners, and professionals who want to enhance their reputations online.

(LinkedIn and reputation management / shutterstock)

CarolineMelberg

Caroline Melberg

Chief Engagement Officer, Small Business Mavericks

I'm the founder and CEO (Chief Engagement Officer) of Small Business Mavericks, a full-service Marketing Company based in Wayzata, Minnesota. We specialize in Web Design & Development Services, Search Engine Optimization, Social Networking and Social Media Strategy, Implementation and Training. We make online marketing simple for business owners. I believe that marketing is not communication, it's a conversation. I speak frequently about social media and the social web and have been told I have a talent for demystifying online marketing concepts and explaining them in down-to-earth terms.
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Comments

reputationllc
Posted on August 30th 2013 at 6:52PM

Great and useful tips on using LinkedIn for reputation management.

shortsightedsid
Posted on January 12th 2014 at 8:04AM

Recommendations on LinkedIn seem to be better than endorsements. The main reason is that people have to take the time to write one for you. Unlike endorsements, where half of the time, its a quick click of one button. The best part of the recommendation is that it is not generated but what someone really thinks about you and therefore there is less skepticism.

In businesses, an equivalent thing would be testimonials from existing customers. Just like how recruiters are interested in recommendations on LinkedIn, new clients are often interested in testimonials.