April 21, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
March 26, 2015Feeling overwhelmed by the massive amount of customer feedback data you’re collecting? You’re not alone! Many businesses are struggling to find...
February 20, 2015Symantec, the global technology security provider, needed to provide its global customer base access to social customer service. They were...
February 20, 2015An Employee Advocacy program has value beyond your company’s marketing department. The community you build will be the single most important...
Jan 12 Posted 1 year ago
Recommendations on LinkedIn seem to be better than endorsements. The main reason is that people have to take the time to write one for you. Unlike endorsements, where half of the time, its a quick click of one button. The best part of the recommendation is that it is not generated but what someone really thinks about you and therefore there is less skepticism.
In businesses, an equivalent thing would be testimonials from existing customers. Just like how recruiters are interested in recommendations on LinkedIn, new clients are often interested in testimonials.
Aug 30 Posted 1 year ago
Great and useful tips on using LinkedIn for reputation management.