Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
How To Use Social Media for Your E-Commerce Site
Posted on September 25th 2012
The term social media might give you the impression that it doesn’t have much to do with business. After all you post your pictures of your last party on Facebook, or you tell people about your latest holiday on Twitter.
Businesses however deal with people, so it is only natural that they go ‘social’ and interact with their customers that way. It’s a more personal approach that makes people feel the company is interested in them.
Even though social media might not drive up the sales directly according to statistical research, they can and do increase awareness and interest in the products and services of a company.
For example, if the latest shooter video game for the Xbox is advertised on Twitter, I might not buy it straight from their web site, but I might buy it from another retailer. However, that Tweet has just contributed to that sale.
That said, even pseudo e-commerce sites such as online auctions can benefit from social media.
Talk About Related Subjects
Don’t just post a tweet every time you release a new product. Engage in a discussion and address people’s concerns, but always stay positive.
If you are selling computers, talking about the latest operating system can be a good way to gain followers who have been keeping an eye on that subject (hashtags on Twitter are very helpful for this), so more people become aware of your existence.
Do a Research to Find Niche Social Networks
Facebook is the biggest social network out there, but it isn’t the only one. Some other specialised networks might be better suited. If you are working in a business-to-business environment for example, LinkedIn is probably a better choice.
This doesn’t mean you don’t use the most popular social networks, it means you also find those that are closely related to your products.
Websites such as Svpply and Fab for example attempt to connect online stores to the buyers in a more direct and social way. They take the wish list concept to a new level and products ripple through the network as more people notice them and add them to their lists.
Don’t Forget To Talk About Your Site
Tell people about the latest successful auction. Talk about the amount of prizes people have won if applicable. Or let your customers know about your exclusive offers, coupons, and so on.
You can also run such offers through your social media, “Like us on so and so and leave a comment, and you will be in our monthly draw for a free coupon.”
This will make people aware of your offers, let them participate and give you an idea of what interests them – if your customers don’t take part, you know that they don’t care about that particular offer and you can do a different one next time.
And since people have liked or commented on that offer, other people – their friends – will know about it, so that is yet another way to gain new followers.
Monitor Competitors and Find Out Where Your Customers Go
Keep an eye on how your competitors promote their products and how many people follow them. Make a note of what social networks they use as that gives you an idea of where you should promote.
Knowing about their offers and promotions can help you plan a way to be more interesting and more attractive than them.
Ask your customers through surveys where they like to spend their social media time, or check usage statistics from social networks.
Keep in mind that social networks are there to spread the word of mouth and hammer in the awareness about your company. People don’t buy a Coke only after they saw an ad, however they will get it when they feel like it because it’s something they are aware of.
Coca Cola is not a drink. It’s a Coca Cola.
Your job is to make people instinctively think, “I would like to buy a new computer, so I’ll go to [enter your e-commerce site here] to do it.”