How To: Use Twitter to Create and Curate Trending Content

Julio Viskovich Managing Partner & B2B Sales Enabler at NexLevel Sales, NexLevel Sales

Posted on December 10th 2012

How To: Use Twitter to Create and Curate Trending Content

Trending Topics #socbiz

There are so many blogs out there. What is going to make your content so valuable that people will not only take the time to read it, they will also vouch for it and share it to their followers? It has to add value or teach your audience something useful for them to want to share it to their audience. I have specialized audiences whom I send very specific topics to so I use hashtags to reach them  because whenever I publish something I think is of particularly value to them. If I am right, it often gets circulated and invites an engaged response.

One of the key attributes of creating compelling content for Social Media is that it needs to be essentially real-time and on trend. This means, you do not "always" have a lead time of several months to produce a content, and, this also translates to the fact that the content created for Social Media need not be flashy and expensive. The content that engages your community and, influences them to participate, share and eventually, makes them take desired actions are regular nuggets of information or teasers that are highly relevant, non-intrusive, non-disruptive and provide value.

Twitter Trends

Monitor Twitter hashtags and ensure that you choose the trending conversations that you’re going to join wisely. Is the conversation relevant to your followers? Will it get them talking? For example, This weekend in the US #pacquiao has been trending. If you run a pub or restaurant with a TV, this hashtag would be ideal for you to jump on board with while it’s trending.

If you want to add longevity to your posts and have visitors going to your content for eons, then you must ensure it's "evergreen" and does not contain content that will date itself over s short period of time or even at all. This often requires selection of trending topics that reoccur and have a steady presence in Google and social media search results.


Julio Viskovich

Managing Partner & B2B Sales Enabler at NexLevel Sales, NexLevel Sales

Julio is a social selling consultant and implementation specialist. Recently named by AA-ISP as a Top 25 Sales Influencers of 2013, InsideView and Social Selling University as 1 of the top 15 professionals using social selling in 2012 and was featured in Eloqua's Grande Guide to Social Selling. Surfing, skydiving, traveling and eating the hottest peppers from around the world make up Julio's downtime. Check out Julio's personal social selling blog for more of his tips on social sales.

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Posted on February 23rd 2013 at 9:06AM

Agree Julio - its about rapid response and turnaround times - people move on quickly....

Posted on February 24th 2013 at 2:52AM

Very true Sonia! I reference survey of social media users by the joint Nielsen-McKinsey venture NM Incite, 33% of respondents say they'd recommend a brand that offered a quick but ineffective response, nearly double the number (17%) who'd recommend a brand providing a slow but effective solution. Even "no company response," at 19%, scored higher than slow/effective. People want information fast even if its less effective or inaccurate. Cheers.