Jul 6 Posted 6 years ago
A call to action is not necessarily needed for your content to be considered compelling. Although having a call to action in your content can move others to action, it isn't what determines whether the content is compelling or not, but simply and action.
Compelling content is content that teaches or provides the reader with information or knowledge that they otherwise did not posses. It should move the reader in a way that makes them realize that they have just been provided with information that could potentially solve a problem or issue which they may be experiencing. It helps them by sharing knowledge or directing them to various resources which they can benefit from.
The sharing of information for which the reader considers valuable is what makes it compelling for them in their own mind. Including a call to action may benefit both parties, but isn't necessary to create compelling content.
Great questions Summer! Thanks for the comment!
Jun 10 Posted 6 years ago I wonder if compelling content also needs a "call to action"? Our content can ask readers -- either directly or indirectly -- to donate, buy, contact legislators, change, volunteer, improve, share or comment. Is a call to action required for content to be considered compelling?
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