Jul 19 Posted 3 years ago
What a brilliant article Shane!
As the noise generated by social media and content marketing continues to increase, so people are having to find ever more sophisticated ways of filtering this noise to get to the content that is relevant to them.
Picking up on visual and word based cues is largely subconcious but we can still use methods to help our content stand out and I like the example headlines you provide like "27 Things to do This Summer" the logic makes a lot of sense.
I tend to be quite waffly and always have to revise my headlines several times before I can get them to pop (and even then I don't always succeeed).
Great observations and sound advice - thank you for sharing!
Jul 19 Posted 3 years ago
Numbers as part of your headline shows me that I’m going to read an article which is easier for me to skim and read. Words such as “Better”, “More”, “Improve”, “Faster” can also help attract attention as it makes the reader subconsciously assume the article will benefit him. Thank you for sharing, Shane.
Jul 18 Posted 3 years ago
Great Article Shane!
You have covered almost all the parameters which excite users to click a link.
I would like to add that Headlines should not be misleading otherwise it will have a negative impact and bounce rate will increase over a period of time.
I am of the opinion that if you have 180 minutes to write a blog you should spend first 30-45 minutes (20-25%) of your time deciding the apt Headline. Then you should write the blong which is in the sync of headline.
Headlines are like title of Movies. When you go to watch first day first show of any movie you have certain expectations from the title itself. If movie doesnt justify the title you get disappointed. And if the same director does it 2-3 times it will be a perceived notion that titles are used to mislead audience.
So decide title first then write an article. I welcome readers' vies on this.
Webinars On Demand
January 25, 2017While we’ve had access to the Internet since the early 1990s, we’ve only started to experience the full effects of its disruption on public rela...
December 07, 2016It's finally happened, social media has grown up and sold out. And it's awesome. For digital marketers, the maturing advertising options on soci...
Video is expected to account for three-quarters of all mobile traffic by 2020. But, creating powerful, effective video requires a significa...
Marketers are constantly seeking to engage with their buyers and drive actions that help buyers move rapidly through their customer lifecycl...