Twitter's Controversial Algorithm Changes: What They Mean for Your BusinessTwitter Vs. Facebook: Which One Is Better for Promoting Your Brand?3 Free Twitter Tools PR Pros Can't Live WithoutSocially Stephanie: Social Media for the Automotive Industry
Get Schooled by YouTubers: Content and Business StrategyHow to Build Your Brand on YouTube and Reach New CustomersThanks to Google, YouTube Is Now a Viable Channel in Any Social Media StrategyHow to Maximize Your YouTube Views and Subscribers [INFOGRAPHIC]
Technology & Data
New IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesTalking Strategy and Data with Shannon Lee of Precision StrategiesHarnessing Mobile Users: The Power of Big Data in Social AppsMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
- Social Tools
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
How You Are Not Ready For Facebook Timeline
Posted on March 5th 2012
We all know there will be no default landing tabs and instead everyone will land on your Timeline (wall); what you probably won't know is that come 30 March your old tabs will not only be ineffective but they will break.
Why your tabs will not work
Even if you direct people to a tab where it prompts people to Like you through a hyperlink or through advertising - as it's no longer the default tab - it won't work for 3 reasons.
1. The Like button is in the top right now and not in the top left / middle.
2. Your tab won't use the full dimensions as they've increased from 520 to 810 pixels in width
3. Tabs don't refresh upon being Liked so you would have to ask people to Like and then refresh the page otherwise they will be left staring at a fan gated tab.
How to make the most of apps
Clearly the focus has shifted from getting people to Like you from tabs - now known as apps - to getting people to connect with the content and actions that matter. You can do this with apps which utilise the full 810 pixel width to showcase your products and services - with an incentive, like a discount - and creating a funnel for visitors to your page. The only example I have seen of a page making the most of the new app system is Get More Fans Today: