- Content Marketing
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the PlatformRise of Social Media in Ecommerce [INFOGRAPHIC]How eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Patient Opinion Leaders Are the New Healthcare InfluencersFive Online Community Types: Which One Does Yours Fit Into?Digital Communities: 5 Ways to Determine PurposeCelebrate Your Social Media Successes, but Don't Forget that Community Trust is the Key
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Hukkster: The New Pinterest?
Posted on November 30th 2012
Over the last year or so, the hottest topic has been Pinterest – the pinning, the secret boards, brand elements, driving ecommerce -- it’s on everyone’s mind. Instagram has made a bit of a splash lately, but not of the same caliber, and many have been wondering, when’s the next hottest platform going to come?
The other morning I was brushing my teeth and listening to The Today Show coming in from the other room and heard Matt Lauer say something about the Winklevoss twins, so I popped my head in to see what their latest news was. Even if it was just another funny commercial poking fun at themselves, it seemed worth it. Making my way in, I was pleasantly surprised to hear “this is not a social network”. They were announcing their new project, Hukkster, a shopping tool which allows you to “hukk” (much like pinning) items to the site, which will then email you once they go on sale. Pretty simple, right?
Later that day I decided to check it out. After signing up, I quickly “hukked” a few things to get that hang of it, and was impressed with its simple layout, easy instructions and lack of gizmos and gadgets pushing me to share my every move on Twitter and Facebook. I tweeted about it and was promptly @-replied by their official channel which left me feeling extra positive about the entire experience.
A few days later I received an email from them letting me know a dress I hukked had gone on sale. What a wonderful surprise! So easy, so simple, I was hooked. I then went on a hukking rampage and often found myself in the next few days choosing my “hukk it” button over my “pin it” one. Would this be my new Pinterest?
While it does lack a number of Pinterest-like features such as public profiles, a more visual board set-up (it does have lists to categorize your hukks) and availability to hukk on sites like Amazon, I am seeing potential. Personally, I have begun seeing my cursor drift over to the “hukk-it” button so much lately, looks like Pinterest might have some serious competition in the near future.