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The HUMAN Brand: Chris Malone on Marketing Made Simple TV [VIDEO]
Posted on February 25th 2014
In this show, Chris Malone, co-author of The HUMAN Brand, shares research on how people, product and companies are instantly measured by two factors:
Some great lessons in this show for you. And I'm delighted to bring these insights to you to help you improve your business outcomes.
You will learn stories of how Panera Bread and Domino's used warmth and compassion to win legions of fans.
In the Domino's case, their CEO could have said their new pizza was "new and improved" but he decided that everyone says that. Instead, he went on national TV and apologized for the poor quality of Domino's pizza, along with a promise to make them much better.
Marketing Made Simple TV is a production of "the nicest company in B2B marketing today" Find New Customers. It is directed and produced by Craig Yaris of Social Ribbit. And it is backed by wonderful sponsors like Avitage, Communication Strategy Group, Social Ribbit and Watchitoo.