Jun 18 Posted 5 years ago
Well said Michael,
I particularly like the way your phrased... 'Social media is not capable of building your marketing strategy. Only you are capable of that.'
Social media is no silver bullet. While it can be a responsive and effective part of the marketing mix, as you have rightly pointed out, it is a set of tools/channels.
What I would add, is that social media has been a huge catalyst in making all businesses and marketers change the way they interact with consumers. All for the better. The shift in advertising from a broadcast approach to a participatory approach, has not been led by advertising or business. More so it's been led by the crowd, powered by social media channels. Brands and businesses the world over are now chasing their tails to keep up and benefit from this shift in crowd power.
It's not so much 'Social Media' it's more about being 'More Sociable' in any media.
Jun 17 Posted 5 years ago
Yesterday, I attended the #140 Conference via LiveStream, and it was really great.The format is unique:the conference takes a hard look at something Jeff Pulver calls “The State of NOW” and the continued effects the worldwide adoption of social communication platforms such as twitter is having on a number of industries.Individual talks 10 minutes, keynotes are 15 minutes and panel discussions are no more than 20 minutes.
Most of the speakers were encouraging the audience to shut their laptops and phones for 5 minutes; to pick up the phone every now and then and connect with people that way; to invite 20 people they didn't know at the conference to dinner, vs. just one person etc.. The point is social media is awesome at connecting people but the ultimate goal is to connect with people IRL I(In Real Life).
My favorite speech, and the one that resonated the most with me, was Deepak Chopra's vision of how social networks and technology can help create networks of happiness, social support, healing, wholeness, higher consciousness and all these good things that humans are capable of doing, if they so choose.
Bottom line is: the human influence and technology together can be extremely powerful and a poetential catalyst for change (good change!).
Jun 17 Posted 5 years ago
Very nice post! I absolutely agree with you that many people are in love with the "social media revolution" as the next big thing that will solve their problems by putting out a few tweets, have a Facebook page, etc. However, I've been learning it's about engaging in a conversation with a human. Our society is much more digital, but we crave that human interaction.
Thanks for sharing this post and increasing our knowledge Michael!
Webinars On Demand
January 25, 2017While we’ve had access to the Internet since the early 1990s, we’ve only started to experience the full effects of its disruption on public rela...
December 07, 2016It's finally happened, social media has grown up and sold out. And it's awesome. For digital marketers, the maturing advertising options on soci...
Video is expected to account for three-quarters of all mobile traffic by 2020. But, creating powerful, effective video requires a significa...
Marketers are constantly seeking to engage with their buyers and drive actions that help buyers move rapidly through their customer lifecycl...