Identifying Popping Keywords for Twitter

CompuKol
Michael Cohn CEO, CompuKol Communications LLC

Posted on December 14th 2013

Identifying Popping Keywords for Twitter

Twitter MascotThere are definitely two schools of thought when it comes to the impact the Twitter has on a person’s business success. One thing that is definite is that the effectiveness of the keywords are critical to your success on Twitter, whether you like it or not. Advertising on Twitter is sometimes very effective.

Keyword targeting is important

It is widely understood that keywords in social media are critical to your business’s success. In the past, targeting keywords was not available to the general public. It was available to marketers and advertisers who paid for advertising space that was available when people performed a search. Things have advanced tremendously since then when it comes to targeted keywords on all of  the social media channels, including Twitter. Now, the keywords can be targeted on a regular timeline or schedule. This gives you more control over the timing and over choosing the keywords themselves. With this new approach, it is much easier for you to be creative and to really tap into the interactivity aspect of your social media marketing strategy. The approach also helps you to hone your social media marketing strategy and you don’t need to fear that your user (on the other end) will be affected in any way. They won’t know the difference.

In your work with Twitter as part of your social media marketing strategy, you should consider Twitter Ads and part of your overall approach and if you do make the decision to go in that direction, you will need to do some serious Twitter keyword targeting.

Twitter keywords get the tweets promoted: If you use the Twitter timeline keyword targeting tool, your content will be noticed based on your topics. Tweets that are promoted on Twitter go a lot further than tweets that are not promoted. They reach many more people and they are often retweeted over and over again. They also connect with the timeline that you have in mind for your content. It is easy for your to customize  your keywords to fit your purposes. It is also easy to use many keywords in your social media marketing strategy with this approach. Remember that after you have chosen your keywords, you can add valuable information that will get your target audience to interact with you more readily.

Twitter keywords give you more creative license: This approach gives you the ability to be more creative than you would have been able to be with a different strategy. In fact, it will make opportunities available to your brand and your business that you may have not had previously. Keyword targeting will help you to engage with your target audience and deepen your interactions with them a great deal.

Nothing changes on the user’s side of things: If you use targeted keywords on a timeline, your users will not see any changes in what you have done. Your users will be able to make all of the same decisions that they have been able to make all along. If anything, your users will receive an enhanced experience from what they were experiencing before.

Conclusion

Twitter keywords on a timeline is an extremely valuable tool. It gives you a way to control your Twitter keywords and to get a handle on your users so that you can enhance the relationship that you share with them and begin to interact in a more meaningful, productive manner. As a business person who is using the Twitter advertising feature, your can expand your approach tremendously with this approach. You will have the ability to reach your users based on the recent searches that they have performed and thus you will have a more focused understanding of what they want and need.

CompuKol

Michael Cohn

CEO, CompuKol Communications LLC

Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications LLC. He has over 25 years of experience in IT and web technologies. Mr. Cohn founded CompuKol Communications to help small businesses and Entrepreneur's distinguish themselves from their competition by building and boosting their visibility, exposure, reputation, trustworthiness, and credibility on the Internet.

CompuKol consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility. Prior to that, Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity.

His expertise includes social media marketing strategies; internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

Mr. Cohn earned a Master’s degree in project management from George Washington University in Washington, DC; and a Master’s degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.

Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).

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Comments

Jobminx
Posted on December 19th 2013 at 3:00AM

Thanks for the post Michael.   Keywords are screened electronically and the important keywords that should be included in tweets, just as in resumes, can be found in business content and job descriptions.  However, it can be a mind-numbing task determining which words in the content are considered “keywords”. 

Good news… there’s a website that can help jobseekers through the tiresome keyword process. Check out jobminx.com. The site allows you to upload your resume and compare it to a specific job description. Then jobminx.com will list the job description keywords for you.  All you need to do is edit your resume to include the keywords that are relevant to your experience.  Complete the four step process and you’ll have a customized resume for any job description.