Nov 7 Posted 4 years ago
As first a marketing/SMM professional, and second as a published author, I agree with many of your points. However, I also feel there are some naive generalities in here. These are all social media 101 ideas. Get on Twitter! Get a fan page! Blog! Use YouTube!
But I've seen first-hand that this does not work for authors without the most important and compelling element-
Too many authors are following these exact steps without a real message. Unfortunately, most of them think, "I'm an author and I write about writing," is a message. It is also an incredibly boring message that does not sell books. Also, joining writing forums does not sell books either- this is assuming that the point of any of this marketing is to eventually sell books. Joining a writing forum is preaching to the choir. It is nothing more than writers talking to other writers. It is not finding the real audience (book readers) and engaging with them. Other writers won't sell your book for you, or even buy it.
Writers need to learn how to develop a marketing message, identify who their target audience is, and engage with them.
No one wants to read another angsty blog/tweet/etc about someone else's writing process. The real trick is to find what interests the audience, and then follow all of the above steps. Otherwise, you are just another writer not being read.
Webinars On Demand
May 09, 2017With all of the technologies available to marketers today, have we lost that personal touch? Join VP of Content Marketing for ON24, Mark Bornste...
April 05, 2017In the ever-changing world of digital marketing, operational efficiency, quick turn-around times, testing and adapting to change are crucial to...
Video is expected to account for three-quarters of all mobile traffic by 2020. But, creating powerful, effective video requires a significa...
Marketers are constantly seeking to engage with their buyers and drive actions that help buyers move rapidly through their customer lifecycl...