May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 16, 2015The marketing landscape has changed: conversations about your brand happen 24/7 on social and you are expected to stay on top of it. The good ne...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Nov 7 Posted 2 years ago
As first a marketing/SMM professional, and second as a published author, I agree with many of your points. However, I also feel there are some naive generalities in here. These are all social media 101 ideas. Get on Twitter! Get a fan page! Blog! Use YouTube!
But I've seen first-hand that this does not work for authors without the most important and compelling element-
Too many authors are following these exact steps without a real message. Unfortunately, most of them think, "I'm an author and I write about writing," is a message. It is also an incredibly boring message that does not sell books. Also, joining writing forums does not sell books either- this is assuming that the point of any of this marketing is to eventually sell books. Joining a writing forum is preaching to the choir. It is nothing more than writers talking to other writers. It is not finding the real audience (book readers) and engaging with them. Other writers won't sell your book for you, or even buy it.
Writers need to learn how to develop a marketing message, identify who their target audience is, and engage with them.
No one wants to read another angsty blog/tweet/etc about someone else's writing process. The real trick is to find what interests the audience, and then follow all of the above steps. Otherwise, you are just another writer not being read.