Click the image and watch the action...
In today's Brave New World, beware of those amongst the social media chattering classes advising companies and brands who throw around phrases such as "you need a Facebook page" or better yet, buzz words like viral as in "you should make a viral video," perhaps even "are you Twitting." Facebook is getting called out as the place for narcissists [who would ever have thought...!] meanwhile pundits are trying to get their heads around The Naked Generation [Hint: they lay their lives bare online and understand that Britney flies close to flameout but dig the fact that she's a fascinating spectacle all the same.]
I'm not certain if Nintendo has a Facebook page for its game, Wario Land but if you want an example of a marketing campaign that is simple, effective and fun then this YouTube video is for you.