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The Impact of Advanced Social Intelligence on Marketing
Posted on June 27th 2013
With the vast amount of information available online today, there is a huge amount of intelligence available as well. This intelligence allows you to improve upon what you are already doing in your business and it also allows you to keep your edge against the competition.
Social intelligence describes the capacity to effectively navigate and negotiate complex social relationships and environments. Social scientist Ross Honeywill believes social intelligence is an aggregated measure of self and social awareness, evolved social beliefs and attitudes, and a capacity and appetite to manage complex social change. A person with a high social intelligence quotient (SQ) is no better or worse than someone with a low SQ, they just have different attitudes, hopes, interests and desires. Social marketing intelligence pertains to trending socio-psychological advertising and marketing strategies and tactics.
How advanced social intelligence helps your business
Advanced social intelligence has tremendous potential when it comes to working your strategy and encouraging you to make important decisions for your business. The information that you acquire, which comes from all over the place, will be so valuable and it will allow you to move your business to the next level. Your richest source is actually people, their experiences and their opinions. When it comes to gathering competitive intelligence and getting a leg up that way, you no longer have to go the traditional route and have to rely on skewed results. It is now much easier to gather customers’ opinions instantaneously and in their purest form. This is bound to positively affect your business, the way that you conduct business, and your success rate. There are several ways in which advanced social intelligence are positively affecting the marketing world.
The buying decisions of customers are changing: Advanced social intelligence is allowing a better understanding of the decisions that customers are making and the path that they take in order to arrive at a buying decision. As a marketer, it will become evident to you exactly which process the customer followed in order to arrive at the end point. As a marketer, the more deeply you understand your customer’s motivation and the journey that he or she took to arrive at the end point, the more effectively you can sell your offerings.
Insights into customers: You may have had a superficial understanding of your customers before but now you have a much deeper understanding of them and of what truly motivates them. The intelligence that you are able to gather will be invaluable to you and you can feel secure in the knowledge that that information is reliable.
Developing the product: You can use the advanced social intelligence that you have gathered to improve your products and/or services. The intelligence will help you to do that and there is no better way to gain that knowledge than listening to your customers. They have nothing to lose by being honest with you and the intelligence will take you very far in your quest to improve your offerings.
Performing competitive analyses: Advanced social intelligence is a wonderful and effective tool for gathering the results of competitive analyses. It is critical for you to gain insight on your competition regarding the behavior of customers, the way the products are being used, and much more valuable information. If you can really get inside the heads of your competitors, you can beat them.
Understanding our customers: It is critical that you view your customers as human beings. You should make a point of learning about what they like and don’t like (not just on a professional level), you should learn about their hobbies, interests and their points of view on all sorts of things.
Advanced social intelligence is an amazing tool that will really give you and your business an edge that you wouldn’t have otherwise. You need to take advantage of it in the most profound way possible and make sure that you gain even more of an edge for your business than you had before you discovered how to beat out your competition. You want to build a base of loyal, unshakable customers who wouldn’t dream of going to anyone else and advanced social intelligence is a great tool to get you there. You need to make a very big splash in order to continue succeeding and this tool will cause you to make a very positive impact. Advanced social intelligence can provide you with a wealth of information that you never would have been able to acquire before. Take full advantage of it.