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Apr 21 Posted 10 months ago
Your blogs are spot on regarding social media and the travel industry. Social travel sites such as AFAR and TripAdvisor were key to my last vacation. As marketers [and fellow travelers] we need to remind ourselves and each other that guidebooks, while a decent starting point, all too often represent only those who pay to be listed and the point of travel is to experience for oneself.
The smallest B&B can generate a lot of good PR from word-of-mouth advertising. For example, I found a small B&B in Bruges, Belgium thanks to travelers and locals who responded to my post on AFAR.com. I was so impressed that I wrote a review on Trip Advisor and AFAR. A few days later, the innkeeper e-mailed me and thanked me for the review citing several bookings who indicated my review solidifed their decision.
All the best.