May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Apr 21 Posted 11 months ago
Your blogs are spot on regarding social media and the travel industry. Social travel sites such as AFAR and TripAdvisor were key to my last vacation. As marketers [and fellow travelers] we need to remind ourselves and each other that guidebooks, while a decent starting point, all too often represent only those who pay to be listed and the point of travel is to experience for oneself.
The smallest B&B can generate a lot of good PR from word-of-mouth advertising. For example, I found a small B&B in Bruges, Belgium thanks to travelers and locals who responded to my post on AFAR.com. I was so impressed that I wrote a review on Trip Advisor and AFAR. A few days later, the innkeeper e-mailed me and thanked me for the review citing several bookings who indicated my review solidifed their decision.
All the best.