Apr 21 Posted 2 years ago
Your blogs are spot on regarding social media and the travel industry. Social travel sites such as AFAR and TripAdvisor were key to my last vacation. As marketers [and fellow travelers] we need to remind ourselves and each other that guidebooks, while a decent starting point, all too often represent only those who pay to be listed and the point of travel is to experience for oneself.
The smallest B&B can generate a lot of good PR from word-of-mouth advertising. For example, I found a small B&B in Bruges, Belgium thanks to travelers and locals who responded to my post on AFAR.com. I was so impressed that I wrote a review on Trip Advisor and AFAR. A few days later, the innkeeper e-mailed me and thanked me for the review citing several bookings who indicated my review solidifed their decision.
All the best.
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