Apr 21 Posted 2 years ago
Your blogs are spot on regarding social media and the travel industry. Social travel sites such as AFAR and TripAdvisor were key to my last vacation. As marketers [and fellow travelers] we need to remind ourselves and each other that guidebooks, while a decent starting point, all too often represent only those who pay to be listed and the point of travel is to experience for oneself.
The smallest B&B can generate a lot of good PR from word-of-mouth advertising. For example, I found a small B&B in Bruges, Belgium thanks to travelers and locals who responded to my post on AFAR.com. I was so impressed that I wrote a review on Trip Advisor and AFAR. A few days later, the innkeeper e-mailed me and thanked me for the review citing several bookings who indicated my review solidifed their decision.
All the best.
Webinars On Demand
April 05, 2017In the ever-changing world of digital marketing, operational efficiency, quick turn-around times, testing and adapting to change are crucial to...
January 25, 2017While we’ve had access to the Internet since the early 1990s, we’ve only started to experience the full effects of its disruption on public rela...
Video is expected to account for three-quarters of all mobile traffic by 2020. But, creating powerful, effective video requires a significa...
Marketers are constantly seeking to engage with their buyers and drive actions that help buyers move rapidly through their customer lifecycl...