Are Groups Next on LinkedIn's Chopping Block?Building the Foundation of Your Resume on LinkedIn While in CollegeSome Top Tips for Budding LinkedIn InfluencersThe Social Media Frequency Guide: How Often to Post to Facebook, Twitter, LinkedIn and More
- Content Marketing
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Patient Opinion Leaders Are the New Healthcare InfluencersFive Online Community Types: Which One Does Yours Fit Into?Digital Communities: 5 Ways to Determine PurposeCelebrate Your Social Media Successes, but Don't Forget that Community Trust is the Key
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
The Impact of Timing on Facebook Post Engagement
Posted on June 12th 2014
Ever wonder when is the best time to post on Facebook? Of course you do — you're a marketer. And as a marketer, you want to optimize everything.
At TrackMaven, our clients are enterprise marketers, so we set out to uncover opportunities for brands to maximize their Pages' reach on Facebook. We put our platform to work and analyzed 1.58 million pieces of real-world Facebook posts generated by brands of all shapes and sizes. Our Marketing Maven's Guide to Facebook report contains data on everything from the optimal post word count to maximize engagement to the average post post grade level, but here are a few of the key takeaways from our report specific to the impact of timing.
Weekends and After Hours Are Ripe For Facebook Post Engagement
The breakdown of Facebook data by schedule indicates that posting on weekends and during after-work hours offer underutilized opportunities for engagement. As the graph below shows, while the percentage of posts published on weekends [TEAL] drops nearly in half over the weekend, the average number of interactions per post [GREY] trends sharply upwards over the weekend.
Posting on Sundays is especially potent. Only 8.73% of Facebook posts are published on Sundays, but those that are have the greatest engagement, with 2.72 average interactions per post.
Looking at the data by time of day, we see a comparable opportunity for engagement during after-work hours. As we can see in the graph below, competition for content to be seen in the News Feed is highest between 8am - 5pm EST, when the greatest volume of posts are published.
Overall, 62.7% of Facebook posts are posted during this window, but engagement hovers around 2.24 average interactions per post. Lunchtime (12-1PM EST) is the most popular time to post on Facebook. However, the average number of interactions per post trends upwards between 5pm - 1am EST as posting frequency drops, averaging 2.49 interactions per post.
So what does this mean for all the marketers elbowing for space in the News Feed? While Facebook marketing and distribution might be your day job, that doesn't mean you have to post on Facebook exclusively during work hours. While the best time to engage your brand's audience on Facebook can only be found through structured experimentation, consider that weekends and leisure hours have less competition, and offer ample time for Facebook users to peruse their News Feed and interact with the content that resonates with them most.
For more data and surprising findings to optimize your Facebook marketing strategies, download TrackMaven's complete report: The Marketing Maven's Guide to Facebook.